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Counselor Gifts for Women

Fail

Demand is soft, at -47.5% this quarter, so Counselor Gifts for Women is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$32K/yr103K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
67%top-5 click share · 15 brands · 19 sellers

Flapen Score

Counselor Gifts for Women against its category

The dotted line is the Home & Kitchen average. Past it, Counselor Gifts for Women is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counselor Gifts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Counselor Gifts for Women 103K times last year and spent an estimated $32K. The top 5 brands take 70% of clicks. Demand peaks in Feb–May–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
2.8%
Market size, estimated
$32Ka year
Peak month
February34.1× the quietest month
Top search term
counselor appreciation gifts29K searches a year

02 · Price

A sale here is worth $11.11.

Listings sell for $11.11 on average, from $7.07 to $22.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.11 that is $0 to $1K a year per listing.

Average price
$11.11under the $15 to $100 sweet spot
Price range
$7.07–$22.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #9,318 within Decorative Signs & Plaques. It carries 442 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#9,318in Decorative Signs & Plaques
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
16

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Counselor Gifts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • Brand 145%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Counselor Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May, Dec · busiest ÷ quietest = 34.1×

Search terms

Top Counselor Gifts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counselor appreciation gifts29K/yr
  • guidance counselor gifts14K/yr
  • gifts for counselors15K/yr
  • school counselor gift10K/yr
  • school counselor appreciation gifts9K/yr
  • counselor gift9K/yr
  • counselor gifts for women11K/yr
  • counselor appreciation week4K/yr

Reviews and returns

What reviews say buyers love and hate about Counselor Gifts for Women

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Gifting Purpose”
44%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Counselor Gifts for Women questions

Answered from the same tracked data.