Cotton Throw Blankets
FailDemand is soft, at -20.4% this quarter, so Cotton Throw Blankets is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $138K/yr200K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 41%top-5 click share · 22 brands · 29 sellers
Flapen Score
Cotton Throw Blankets against its category
The dotted line is the Home & Kitchen average. Past it, Cotton Throw Blankets is stronger. Inside it, weaker.
Market
The Cotton Throw Blankets market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Throw Blankets 200K times last year and spent an estimated $138K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $138Ka year
- Peak month
- December15.9× the quietest month
- Top search term
- cozy blankets for women gift118K searches a year
02 · Price
A sale here is worth $23.94.
Listings sell for $23.94 on average, from $9.57 to $45.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.
- Average price
- $23.94inside the $15 to $100 sweet spot
- Price range
- $9.57–$45.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Throws. It carries 13,633 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #98in Throws
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 13,633per listing
- Listings tracked
- 36
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cotton Throw Blankets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
29
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
41%
Top 20: 82%
Open market
29%
- Brand 139%
- Brand 29%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Cotton Throw Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.9×
Search terms
Top Cotton Throw Blankets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cozy blankets for women gift118K/yr
- warm blankets for women25K/yr
- gift blanket15K/yr
- women blanket10K/yr
- gift blankets for women9K/yr
- womens blankets9K/yr
- blanket women7K/yr
- blanket gifts for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Throw Blankets
We read the reviews and the return reasons for every product selling here.
“Not as thick as it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Throw Blankets questions
Answered from the same tracked data.