Cotton Throw Blankets

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.9%

Market size, estimated

$138Ka year

Peak month

December15.9× the quietest month

Top search term

cozy blankets for women gift118K searches a year

Listings sell for $23.94 on average, from $9.57 to $45.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.

Average price

$23.94inside the $15 to $100 sweet spot

Price range

$9.57–$45.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #98 within Throws. It carries 13,633 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#98in Throws

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

13,633per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months