Cotton Throw Blanket

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $428K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

1.1%

Market size, estimated

$428Ka year

Peak month

December1.3× the quietest month

Top search term

cotton throw blanket324K searches a year

Listings sell for $31.67 on average, from $10.84 to $138.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $31.67 that is $3K to $8K a year per listing.

Average price

$31.67inside the $15 to $100 sweet spot

Price range

$10.84–$138.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #212 within Bed Blankets. It carries 6,303 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#212in Bed Blankets

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,303per listing

Listings tracked

61

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months