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Cotton Round Holder

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -2.3% this quarter, so Cotton Round Holder is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$183K/yr421K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
42%top-5 click share · 26 brands · 36 sellers

Flapen Score

Cotton Round Holder against its category

The dotted line is the Home & Kitchen average. Past it, Cotton Round Holder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Round Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Round Holder 421K times last year and spent an estimated $183K. The top 5 brands take 48% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
4.5%
Market size, estimated
$183Ka year
Peak month
January1.4× the quietest month
Top search term
cotton round holder133K searches a year

02 · Price

A sale here is worth $9.69.

Listings sell for $9.69 on average, from $5.68 to $23.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.69 that is $2K to $5K a year per listing.

Average price
$9.69under the $15 to $100 sweet spot
Price range
$5.68–$23.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Holders & Dispensers. It carries 3,204 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#117in Holders & Dispensers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,204per listing
Listings tracked
33

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cotton Round Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 flat

Sellers

36

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

42%

Top 20: 83%

Open market

47%

  • Brand 113%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Cotton Round Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cotton Round Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton round holder133K/yr
  • cotton pad holder76K/yr
  • cotton rounds holder55K/yr
  • cotton round dispenser29K/yr
  • cotton pad dispenser21K/yr
  • cotton pads holder17K/yr
  • cotton round container10K/yr
  • cotton pad container10K/yr
  • cotton rounds container12K/yr
  • round cotton pad holder8K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Round Holder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
2.2%of orders come back
“So small”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cotton Round Holder questions

Answered from the same tracked data.