Cotton Pillowcases

Shoppers searched for this 833K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

833K

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

1.8%

Market size, estimated

$214Ka year

Peak month

July1.4× the quietest month

Top search term

cotton pillowcases243K searches a year

Listings sell for $14.12 on average, from $7.36 to $31.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.12 that is $18K to $21K a year per listing.

Average price

$14.12under the $15 to $100 sweet spot

Price range

$7.36–$31.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$21K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #63 within Sheets & Pillowcases. It carries 14,279 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#63in Sheets & Pillowcases

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

14,279per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months