Cotton Pillow

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

5.5%

Market size, estimated

$228Ka year

Peak month

September2.2× the quietest month

Top search term

cotton filled pillows23K searches a year

Listings sell for $38.66 on average, from $5.79 to $165.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $38.66 that is $4K to $10K a year per listing.

Average price

$38.66inside the $15 to $100 sweet spot

Price range

$5.79–$165.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #149 within Bed Pillows & Positioners. It carries 20,067 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

94%

Out of stock, average day

6.3%

Average rank

#149in Bed Pillows & Positioners

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

20,067per listing

Listings tracked

52

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months