Cotton Gym Towels
MaybeAn estimated 1.6% of orders come back. But shoppers spend an estimated $36K a year here, so Cotton Gym Towels is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $36K/yr59K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 39%top-5 click share · 27 brands · 30 sellers
Flapen Score
Cotton Gym Towels against its category
The dotted line is the Home & Kitchen average. Past it, Cotton Gym Towels is stronger. Inside it, weaker.
Market
The Cotton Gym Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Gym Towels 59K times last year and spent an estimated $36K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $36Ka year
- Top search term
- cotton gym towels22K searches a year
02 · Price
A sale here is worth $18.69.
Listings sell for $18.69 on average, from $7.96 to $38.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.
- Average price
- $18.69inside the $15 to $100 sweet spot
- Price range
- $7.96–$38.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #117 within Towels. It carries 3,586 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #117in Towels
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,586per listing
- Listings tracked
- 46
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Cotton Gym Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Soft and Thick Cotton Hand Towels for Bath Kitchen Gym 16 x 26 in White 12-Pack
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 19,120
- Age
- 7y ago

LXMOJITU 4Pack Cotton Gym Towels (13.7 x 27.5) Yoga Sports Towel with Cool Waffle Pattern Soft Breathable Absorbent for Neck Face Gym Running Workout Kitchen
- Price
- $19.45
- Rating
- 4.4/5
- Reviews
- 272
- Age
- 4y ago

Glory Gym Towel - 100% Organic Cotton - Soft and Absorbent for Gym Yoga spa Dimensions (29.52 X 13.78 inch) 570 GSM (Black)
- Price
- $12.14
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 2y ago

Utopia Towels 6 Pack Premium Hand Towels Set 16 by 28 inches 100% Ring Spun Cotton Ultra Soft and Highly Absorbent 600GSM Towels for Bathroom Gym Shower Hotel and Spa Grey
- Price
- $19.49
- Rating
- 4.5/5
- Reviews
- 32,060
- Age
- 6y ago

Amazon Basics Soft and Thick Cotton Hand Towels for Gym 16 x 26 in Gray 12-Pack
- Price
- $20.52
- Rating
- 4.6/5
- Reviews
- 19,120
- Age
- 7y ago
Trending
estimated 90-day click momentum
REDKISS 2 Pack Cotton Workout Towels 43 x 16 Super Absorbent Soft Gym Towels for Men & Women Large Sweat Sports Towel for Yoga Running Swimming Travel Camping - Dark Gray
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 2mo ago

Amazon Basics 100% Cotton Lightweight Quick-Dry Hand Towel 28 x 16 Platinum 8-Pack
- Price
- $26.88
- Rating
- 4.5/5
- Reviews
- 5,845
- Age
- 7y ago

Tens Towels Pack of 6 Hand Towels 100% Cotton Lighter Weight Quick to Dry 16 x 28 Inches Super Soft & Absorbent Perfect for Bathroom & Kitchen Black
- Price
- $22.17
- Rating
- 4.5/5
- Reviews
- 940
- Age
- 1y ago

INFICRIME Hand Towels 3 Pack 100% Cotton Towels 13x29 Inches Ultra Soft and Highly Absorbent Face Towels for Bathroom Gym Shower Hotel Spa & Kitchen 3 Colors
- Price
- $9.72
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 6mo ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
- Price
- $8.64
- Rating
- 4.5/5
- Reviews
- 677
- Age
- 11mo ago
Newest
by launch date
REDKISS 2 Pack Cotton Workout Towels 43 x 16 Super Absorbent Soft Gym Towels for Men & Women Large Sweat Sports Towel for Yoga Running Swimming Travel Camping - Dark Gray
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 2mo ago

NUKURA 12 x 40 Gym Sweat Towel 450 GSM 100% Cotton High Absorbency Extra Soft & Quick Dry Workout Yoga Fitness Pickleball Running Neck Towel Sage Green
- Price
- $12.46
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 5mo ago

INFICRIME Hand Towels 3 Pack 100% Cotton Towels 13x29 Inches Ultra Soft and Highly Absorbent Face Towels for Bathroom Gym Shower Hotel Spa & Kitchen 3 Colors
- Price
- $9.72
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 6mo ago

TOPIOUUA Unisex Sports Towels (Set of 2) Upgraded Version-Ultra-Soft Premium Quality100% Cotton Sweat-Absorbing Towels Ideal for Workouts Workout TowelsGym Towels Sessions & Hiking Trips!
- Price
- $21.66
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 10mo ago

INFICRIME 12 Pack 100% Cotton Wash Cloth 12x12 Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen White
- Price
- $8.64
- Rating
- 4.5/5
- Reviews
- 677
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
30
Est. top-5 brand share
55%
Top 20: 94%
Est. top-5 click share
39%
Top 20: 75%
Open market
41%
- Amazon Basics21%
- Utopia Towels9%
- LXMOJITU9%
- Generic9%
- Aurora Athletica6%
- FACESOFT4%
Search terms
Top Cotton Gym Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cotton gym towels22K/yr
- gym towels cotton14K/yr
- cotton gym towel8K/yr
- gym towel cotton6K/yr
- workout towels cotton5K/yr
- cotton gym towels for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Gym Towels
We read the reviews and the return reasons for every product selling here.
“Material is thicker than I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Gym Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









