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Cotton Gym Towels

Maybe

An estimated 1.6% of orders come back. But shoppers spend an estimated $36K a year here, so Cotton Gym Towels is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$36K/yr59K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
39%top-5 click share · 27 brands · 30 sellers

Flapen Score

Cotton Gym Towels against its category

The dotted line is the Home & Kitchen average. Past it, Cotton Gym Towels is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Gym Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Gym Towels 59K times last year and spent an estimated $36K. The top 5 brands take 55% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
3.3%
Market size, estimated
$36Ka year
Top search term
cotton gym towels22K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $7.96 to $38.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$7.96–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #117 within Towels. It carries 3,586 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#117in Towels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,586per listing
Listings tracked
46

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cotton Gym Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

30

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

39%

Top 20: 75%

Open market

41%

  • Brand 121%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Search terms

Top Cotton Gym Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton gym towels22K/yr
  • gym towels cotton14K/yr
  • cotton gym towel8K/yr
  • gym towel cotton6K/yr
  • workout towels cotton5K/yr
  • cotton gym towels for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Gym Towels

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
1.6%of orders come back
“Material is thicker than I was expecting”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cotton Gym Towels questions

Answered from the same tracked data.