Cotton Duvet Cover King

Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months

819K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.0%

Market size, estimated

$456Ka year

Peak month

November1.9× the quietest month

Top search term

cotton duvet cover king204K searches a year

Listings sell for $57.34 on average, from $20.17 to $89.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $57.34 that is $6K to $14K a year per listing.

Average price

$57.34inside the $15 to $100 sweet spot

Price range

$20.17–$89.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

5.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #61 within Duvet Covers & Sets. It carries 4,501 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#61in Duvet Covers & Sets

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

4,501per listing

Listings tracked

70

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

51 months