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Cotton Comforter Twin

Maybe

The top 5 products take only 22% of clicks. But buyers convert on only 0.4% of searches, so Cotton Comforter Twin is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$55K/yr215K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
22%top-5 click share · 47 brands · 53 sellers

Flapen Score

Cotton Comforter Twin against its category

The dotted line is the Home & Kitchen average. Past it, Cotton Comforter Twin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Comforter Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Comforter Twin 215K times last year and spent an estimated $55K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
0.4%
Market size, estimated
$55Ka year
Peak month
September2.5× the quietest month
Top search term
100% cotton bedding38K searches a year

02 · Price

A sale here is worth $65.52.

Listings sell for $65.52 on average, from $20.20 to $144.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $65.52 that is $0 to $7K a year per listing.

Average price
$65.52inside the $15 to $100 sweet spot
Price range
$20.20–$144.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #94 within Comforters & Sets. It carries 7,415 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#94in Comforters & Sets
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,415per listing
Listings tracked
92

04 · Newcomers

14 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
14Amazon's first-year sales bar
Average brand age
46 months

Products

Top Cotton Comforter Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

53

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

22%

Top 20: 54%

Open market

47%

  • Brand 122%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Cotton Comforter Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Cotton Comforter Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100% cotton bedding38K/yr
  • 100% cotton bedding set26K/yr
  • 100% organic cotton comforter20K/yr
  • organic cotton comforter queen23K/yr
  • organic cotton comforter king23K/yr
  • 100% cotton bed set10K/yr
  • 100 cotton bedding7K/yr
  • organic cotton king comforter7K/yr
  • bedding cotton9K/yr
  • 100 organic cotton comforter7K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Comforter Twin

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Runs small”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cotton Comforter Twin questions

Answered from the same tracked data.