Cotton Blankets Queen Size
FailThe top 5 brands take 95% of clicks, so Cotton Blankets Queen Size is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $542K/yr973K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 12 sellers
Flapen Score
Cotton Blankets Queen Size against its category
The dotted line is the Home & Kitchen average. Past it, Cotton Blankets Queen Size is stronger. Inside it, weaker.
Market
The Cotton Blankets Queen Size market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Blankets Queen Size 973K times last year and spent an estimated $542K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $542K a year.
- Searches, last 12 months
- 973K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $542Ka year
- Top search term
- 100% cotton blanket204K searches a year
02 · Price
A sale here is worth $34.39.
Listings sell for $34.39 on average, from $10.84 to $91.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $34.39 that is $17K to $26K a year per listing.
- Average price
- $34.39inside the $15 to $100 sweet spot
- Price range
- $10.84–$91.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $17K–$26K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Bed Blankets. It carries 10,101 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Bed Blankets
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 10,101per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cotton Blankets Queen Size products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
3%
- Brand 147%
- Brand 232%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Search terms
Top Cotton Blankets Queen Size search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 100% cotton blanket204K/yr
- cotton blankets queen size195K/yr
- cotton blankets98K/yr
- waffle blanket queen72K/yr
- queen cotton blanket49K/yr
- cotton blanket queen43K/yr
- cotton queen blanket35K/yr
- 100% cotton blanket queen29K/yr
- queen size cotton blanket26K/yr
- white blanket queen32K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Blankets Queen Size
We read the reviews and the return reasons for every product selling here.
“Not soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Blankets Queen Size questions
Answered from the same tracked data.









