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Cotton Blankets Queen Size

Fail

The top 5 brands take 95% of clicks, so Cotton Blankets Queen Size is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$542K/yr973K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
54%top-5 click share · 8 brands · 12 sellers

Flapen Score

Cotton Blankets Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Cotton Blankets Queen Size is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Blankets Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Blankets Queen Size 973K times last year and spent an estimated $542K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $542K a year.

Searches, last 12 months
973K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.6%
Market size, estimated
$542Ka year
Top search term
100% cotton blanket204K searches a year

02 · Price

A sale here is worth $34.39.

Listings sell for $34.39 on average, from $10.84 to $91.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $34.39 that is $17K to $26K a year per listing.

Average price
$34.39inside the $15 to $100 sweet spot
Price range
$10.84–$91.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$17K–$26K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Bed Blankets. It carries 10,101 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Bed Blankets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
10,101per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cotton Blankets Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

3%

  • Brand 147%
  • Brand 232%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Cotton Blankets Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100% cotton blanket204K/yr
  • cotton blankets queen size195K/yr
  • cotton blankets98K/yr
  • waffle blanket queen72K/yr
  • queen cotton blanket49K/yr
  • cotton blanket queen43K/yr
  • cotton queen blanket35K/yr
  • 100% cotton blanket queen29K/yr
  • queen size cotton blanket26K/yr
  • white blanket queen32K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Blankets Queen Size

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Hard Feel”
4.1%of orders come back
“Not soft”
A buyer, on “Hard Feel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cotton Blankets Queen Size questions

Answered from the same tracked data.