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Cot Blankets Toddler Daycare

Fail

Buyers convert on only 0.4% of searches, so Cot Blankets Toddler Daycare is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$64K/yr437K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
23%top-5 click share · 33 brands · 37 sellers

Flapen Score

Cot Blankets Toddler Daycare against its category

The dotted line is the Home & Kitchen average. Past it, Cot Blankets Toddler Daycare is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cot Blankets Toddler Daycare market on Amazon at a glance

Shoppers on Amazon United States searched for Cot Blankets Toddler Daycare 437K times last year and spent an estimated $64K. The top 5 brands take 70% of clicks. Demand peaks in Mar–May–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
0.4%
Market size, estimated
$64Ka year
Peak month
August2.8× the quietest month
Top search term
wake in cloud comforter set31K searches a year

02 · Price

A sale here is worth $42.00.

Listings sell for $42.00 on average, from $23.69 to $103.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $42.00 that is $0 to $4K a year per listing.

Average price
$42.00inside the $15 to $100 sweet spot
Price range
$23.69–$103.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #198 within Comforters & Sets. It carries 1,451 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#198in Comforters & Sets
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,451per listing
Listings tracked
109

04 · Newcomers

6 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cot Blankets Toddler Daycare products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

37

Est. top-5 brand share

70%

Top 20: 95%

Est. top-5 click share

23%

Top 20: 52%

Open market

26%

  • Wake In Cloud50%
  • Yiran6%
  • A Nice Night5%
  • Madison Park5%
  • BLOOMHAVEN5%
  • WONGS BEDDING4%

Demand

Cot Blankets Toddler Daycare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Cot Blankets Toddler Daycare search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wake in cloud comforter set31K/yr
  • pink floral comforter68K/yr
  • pink and green bedding31K/yr
  • pink floral bedding45K/yr
  • wake in cloud nap mat35K/yr
  • pink and green comforter set32K/yr
  • wake in cloud30K/yr
  • green floral comforter28K/yr
  • pink floral comforter set22K/yr
  • pink and green comforter13K/yr

Reviews and returns

What reviews say buyers love and hate about Cot Blankets Toddler Daycare

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Poor quality sheets”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cot Blankets Toddler Daycare questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data