Core Hero 3-in-1 Neck Massage Pillow
MaybeProducts sell for $47.96 on average, inside the sweet spot. But shoppers spend an estimated $75K a year here, so Core Hero 3-in-1 Neck Massage Pillow is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $75K/yr49K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 61 sellers
Flapen Score
Core Hero 3-in-1 Neck Massage Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Core Hero 3-in-1 Neck Massage Pillow is stronger. Inside it, weaker.
Market
The Core Hero 3-in-1 Neck Massage Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Core Hero 3-in-1 Neck Massage Pillow 49K times last year and spent an estimated $75K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $75Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- vibrating neck pillow19K searches a year
02 · Price
A sale here is worth $47.96.
Listings sell for $47.96 on average, from $11.13 to $137.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.96 that is $0 to $5K a year per listing.
- Average price
- $47.96inside the $15 to $100 sweet spot
- Price range
- $11.13–$137.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #3,121 within Bed Pillows & Positioners. It carries 9,056 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 6.0%
- Average rank
- #3,121in Bed Pillows & Positioners
- Average rating
- 4.05 starsAmazon United States average 4.42 stars
- Average reviews
- 9,056per listing
- Listings tracked
- 54
04 · Newcomers
16 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Core Hero 3-in-1 Neck Massage Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
61
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
32%
Top 20: 74%
Open market
35%
- Brand 127%
- Brand 212%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Core Hero 3-in-1 Neck Massage Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Core Hero 3-in-1 Neck Massage Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vibrating neck pillow19K/yr
- cervical massage pillow8K/yr
- homedics neck massager13K/yr
- homedics neck massager with heat9K/yr
Reviews and returns
What reviews say buyers love and hate about Core Hero 3-in-1 Neck Massage Pillow
We read the reviews and the return reasons for every product selling here.
“BROKEN AFTER 1ST USE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Core Hero 3-in-1 Neck Massage Pillow questions
Answered from the same tracked data.