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Coraline Blanket

Fail

The top 5 brands take 100% of clicks, so Coraline Blanket is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$42K/yr127K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 8 sellers

Flapen Score

Coraline Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Coraline Blanket is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coraline Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Coraline Blanket 127K times last year and spent an estimated $42K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
1.1%
Market size, estimated
$42Ka year
Peak month
December7.3× the quietest month
Top search term
coraline blanket107K searches a year

02 · Price

A sale here is worth $31.19.

Listings sell for $31.19 on average, from $26.36 to $39.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $31.19 that is $3K to $8K a year per listing.

Average price
$31.19inside the $15 to $100 sweet spot
Price range
$26.36–$39.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.3% of listings are out of stock. The average listing ranks #1,333 within Throws. It carries 537 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
37.3%
Average rank
#1,333in Throws
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Coraline Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Coraline Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Coraline Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coraline blanket107K/yr
  • coraline blanket throw8K/yr
  • coraline throw blanket5K/yr
  • caroline blanket6K/yr

Reviews and returns

What reviews say buyers love and hate about Coraline Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Washability”
1.3%of orders come back
“Sheds too much even after washing it”
A buyer, on “Washability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coraline Blanket questions

Answered from the same tracked data.