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Coraline Birthday Decorations

Maybe

The top 5 products take only 30% of clicks. But demand is soft, at -9.0% this quarter, so Coraline Birthday Decorations is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$166K/yr469K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
30%top-5 click share · 34 brands · 41 sellers

Flapen Score

Coraline Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Coraline Birthday Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coraline Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Coraline Birthday Decorations 469K times last year and spent an estimated $166K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.3%
Market size, estimated
$166Ka year
Peak month
September3.4× the quietest month
Top search term
coraline birthday decorations250K searches a year

02 · Price

A sale here is worth $15.15.

Listings sell for $15.15 on average, from $5.93 to $33.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.15 that is $2K to $4K a year per listing.

Average price
$15.15inside the $15 to $100 sweet spot
Price range
$5.93–$33.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #3,631 within Party Packs. It carries 419 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
18.8%
Average rank
#3,631in Party Packs
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
60

04 · Newcomers

1 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Coraline Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

41

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

30%

Top 20: 67%

Open market

39%

  • Brand 126%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Coraline Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Coraline Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coraline birthday decorations250K/yr
  • coraline party decorations63K/yr
  • coraline decorations55K/yr
  • coraline birthday28K/yr
  • coraline party19K/yr
  • caroline birthday decorations8K/yr
  • coraline theme birthday party decorations12K/yr
  • coraline decorations party12K/yr
  • coraline birthday banner6K/yr
  • coraline party supplies7K/yr

Reviews and returns

What reviews say buyers love and hate about Coraline Birthday Decorations

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
2.6%of orders come back
“It breaks very easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coraline Birthday Decorations questions

Answered from the same tracked data.