Coral Throw Pillows

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

1.6%

Market size, estimated

$45Ka year

Peak month

April2.3× the quietest month

Top search term

coral throw pillows35K searches a year

Listings sell for $18.07 on average, from $6.52 to $41.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.07 that is $0 to $2K a year per listing.

Average price

$18.07inside the $15 to $100 sweet spot

Price range

$6.52–$41.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #966 within Decorative Pillows, Inserts & Covers. It carries 3,846 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

97%

Out of stock, average day

11.7%

Average rank

#966in Decorative Pillows, Inserts & Covers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,846per listing

Listings tracked

108

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months