Coquette Birthday Decorations

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.

Searches, last 12 months

828K

Growth, 90 days vs prior 90

-32.1%

Conversion, latest week

3.3%

Market size, estimated

$398Ka year

Peak month

January2.4× the quietest month

Top search term

bow party decorations157K searches a year

Listings sell for $14.76 on average, from $5.17 to $35.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.76 that is $4K to $7K a year per listing.

Average price

$14.76under the $15 to $100 sweet spot

Price range

$5.17–$35.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

3.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,514 within Party Packs. It carries 268 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#1,514in Party Packs

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

268per listing

Listings tracked

51

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

17 months