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Copper French Press

Fail

The top 5 brands take 95% of clicks, so Copper French Press is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$74K/yr45K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
82%top-5 click share · 7 brands · 33 sellers

Flapen Score

Copper French Press against its category

The dotted line is the Home & Kitchen average. Past it, Copper French Press is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper French Press market on Amazon at a glance

Shoppers on Amazon United States searched for Copper French Press 45K times last year and spent an estimated $74K. The top 5 brands take 95% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
5.9%
Market size, estimated
$74Ka year
Top search term
bodum chambord french press18K searches a year

02 · Price

A sale here is worth $27.99.

Listings sell for $27.99 on average, from $18.50 to $39.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.99 that is $3K to $7K a year per listing.

Average price
$27.99inside the $15 to $100 sweet spot
Price range
$18.50–$39.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #24 within Coffee, Tea & Espresso. It carries 14,886 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#24in Coffee, Tea & Espresso
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,886per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Copper French Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Brand 174%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Copper French Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bodum chambord french press18K/yr
  • copper french press14K/yr
  • french press copper5K/yr
  • bodum chambord5K/yr
  • copper french press coffee maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Copper French Press

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
3.7%of orders come back
“Broke very quickly”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Copper French Press questions

Answered from the same tracked data.