Copal Incense

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

7.0%

Market size, estimated

$260Ka year

Peak month

October3.2× the quietest month

Top search term

copal111K searches a year

Listings sell for $13.60 on average, from $7.04 to $35.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.60 that is $7K to $10K a year per listing.

Average price

$13.60under the $15 to $100 sweet spot

Price range

$7.04–$35.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #356 within Home Fragrance. It carries 842 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#356in Home Fragrance

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

842per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months