Cooling Waterproof Mattress Protector

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+24.8%

Conversion, latest week

4.8%

Market size, estimated

$377Ka year

Peak month

April3.6× the quietest month

Top search term

cooling waterproof mattress protector38K searches a year

Listings sell for $38.46 on average, from $16.44 to $93.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $38.46 that is $10K to $19K a year per listing.

Average price

$38.46inside the $15 to $100 sweet spot

Price range

$16.44–$93.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Mattress Protectors & Encasements. It carries 46,072 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#33in Mattress Protectors & Encasements

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

46,072per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months