Is Cooling Waterproof Mattress Protector profitable to sell on Amazon United States?

Flapen scores Cooling Waterproof Mattress Protector 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $377K a year across 26 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew +24.8% in the last 90 days.

How competitive is the Cooling Waterproof Mattress Protector niche on Amazon United States?

20 brands and 32 sellers compete in Cooling Waterproof Mattress Protector on Amazon United States. The top 5 Cooling Waterproof Mattress Protector products take 59% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Cooling Waterproof Mattress Protector?

Cooling Waterproof Mattress Protector buyers on Amazon United States complain most about Water Resistance, Thickness, and Size-Overall. An estimated 1.8% of orders come back.

When does demand for Cooling Waterproof Mattress Protector peak?

Search demand for Cooling Waterproof Mattress Protector on Amazon United States peaks in Mar–Apr–May–Jul, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Cooling Waterproof Mattress Protector niche?

Cooling Waterproof Mattress Protector sells for $38.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.44 to $93.75. The average product has 46,072 reviews, the count a new listing must catch up to.

Cooling Waterproof Mattress Protector

Maybe

Products sell for $38.46 on average, inside the sweet spot. But the average product has 46,072 reviews to catch up to, so Cooling Waterproof Mattress Protector is a Maybe.

Flapen Score: 55
55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size: $377K/yr205K searches / yr
90-day growth: +24.8%search demand this quarter
Competition: 59%top-5 click share · 20 brands · 32 sellers

Flapen Score

Cooling Waterproof Mattress Protector against its category

The dotted line is the Home & Kitchen average. Past it, Cooling Waterproof Mattress Protector is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Cooling Waterproof Mattress Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Waterproof Mattress Protector 205K times last year and spent an estimated $377K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $377K a year.

Searches, last 12 months: 205K
Growth, 90 days vs prior 90: +24.8%
Conversion, latest week: 4.8%
Market size, estimated: $377Ka year
Peak month: April3.6× the quietest month
Top search term: cooling waterproof mattress protector38K searches a year

02 · Price

A sale here is worth $38.46.

Listings sell for $38.46 on average, from $16.44 to $93.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $38.46 that is $10K to $19K a year per listing.

Average price: $38.46inside the $15 to $100 sweet spot
Price range: $16.44–$93.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $10K–$19K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #33 within Mattress Protectors & Encasements. It carries 46,072 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.3%
Average rank: #33in Mattress Protectors & Encasements
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 46,072per listing
Listings tracked: 26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Cooling Waterproof Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

27%

Brand 128%
Brand 217%
Brand 310%
Brand 48%
Brand 55%
Brand 65%

Demand

Cooling Waterproof Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Cooling Waterproof Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cooling waterproof mattress protector38K/yr +42.8%2.2% conv.
queen mattress protector cooling26K/yr +65.7%6.6% conv.
breathable mattress protector24K/yr +23.5%2.5% conv.
cooling queen mattress protector17K/yr +9.8%6.3% conv.
waterproof cooling mattress protector15K/yr +52.0%2.7% conv.
saatva mattress protector13K/yr +33.0%0.8% conv.
queen size cooling waterproof mattress protector pad bed cover7K/yr +33.2%5.1% conv.
breathable waterproof mattress protector7K/yr +25.0%2.4% conv.
cooling moisture wicking mattress protectors5K/yr -32.1%3.0% conv.
breathable mattress cover6K/yr +28.0%2.1% conv.