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Cooling Quilt

Maybe

Products sell for $51.93 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Cooling Quilt is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$38K/yr118K searches / yr
90-day growth
+62.0%search demand this quarter
Competition
39%top-5 click share · 28 brands · 38 sellers

Flapen Score

Cooling Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Cooling Quilt is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Quilt 118K times last year and spent an estimated $38K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+62.0%
Conversion, latest week
0.6%
Market size, estimated
$38Ka year
Top search term
cooling quilt42K searches a year

02 · Price

A sale here is worth $51.93.

Listings sell for $51.93 on average, from $17.94 to $165.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $51.93 that is $0 to $5K a year per listing.

Average price
$51.93inside the $15 to $100 sweet spot
Price range
$17.94–$165.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #141 within Duvets & Sets. It carries 5,988 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#141in Duvets & Sets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,988per listing
Listings tracked
49

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cooling Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

38

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

39%

Top 20: 73%

Open market

31%

  • Brand 137%
  • Brand 214%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Search terms

Top Cooling Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling quilt42K/yr
  • cooling quilt queen size15K/yr
  • tencel comforter20K/yr
  • cooling bedspread8K/yr
  • thin summer comforter6K/yr
  • light weight summer comforter5K/yr
  • summer lightweight comforter4K/yr
  • thin comforter for summer4K/yr
  • lyocell comforter8K/yr
  • cool quilt3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Quilt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
8%of negative reviews mention “Heating”
3.3%of orders come back
“Not recommended for those sensitive to heat”
A buyer, on “Heating”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cooling Quilt questions

Answered from the same tracked data.