Cooling Pillow King

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $834K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

5.9%

Market size, estimated

$834Ka year

Peak month

July1.4× the quietest month

Top search term

king size cooling pillow41K searches a year

Listings sell for $45.37 on average, from $20.61 to $153.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $45.37 that is $11K to $23K a year per listing.

Average price

$45.37inside the $15 to $100 sweet spot

Price range

$20.61–$153.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$11K–$23K

Returns

2.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #82 within Bed Pillows & Positioners. It carries 21,722 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#82in Bed Pillows & Positioners

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

21,722per listing

Listings tracked

29

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months