Cooling Pillow Cases

Shoppers searched for this 803K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months

803K

Growth, 90 days vs prior 90

+66.2%

Conversion, latest week

3.4%

Market size, estimated

$449Ka year

Peak month

July2.6× the quietest month

Top search term

cooling pillow cases431K searches a year

Listings sell for $16.33 on average, from $6.39 to $58.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $16.33 that is $16K to $20K a year per listing.

Average price

$16.33inside the $15 to $100 sweet spot

Price range

$6.39–$58.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

2.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #133 within Sheets & Pillowcases. It carries 21,057 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#133in Sheets & Pillowcases

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

21,057per listing

Listings tracked

21

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months