Cooling Mattress Protector

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

626K

Growth, 90 days vs prior 90

+63.8%

Conversion, latest week

3.0%

Market size, estimated

$1.1Ma year

Peak month

July2.2× the quietest month

Top search term

cooling mattress protector230K searches a year

Listings sell for $59.66 on average, from $12.30 to $607.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $59.66 that is $30K to $45K a year per listing.

Average price

$59.66inside the $15 to $100 sweet spot

Price range

$12.30–$607.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$30K–$45K

Returns

1.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #64 within Mattress Pads & Toppers. It carries 23,314 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

1.0%

Average rank

#64in Mattress Pads & Toppers

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

23,314per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months