Cookie Stencils
FailThe top 5 brands take 100% of clicks, so Cookie Stencils is a Fail.
- Flapen Score
- 32 / 100Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 4932
- Market size
- $33K/yr62K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 6 sellers
Flapen Score
Cookie Stencils against its category
The dotted line is the Home & Kitchen average. Past it, Cookie Stencils is stronger. Inside it, weaker.
Market
The Cookie Stencils market on Amazon at a glance
Shoppers on Amazon United States searched for Cookie Stencils 62K times last year and spent an estimated $33K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $33Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- cookie stencil holder27K searches a year
02 · Price
A sale here is worth $15.23.
Listings sell for $15.23 on average, from $7.81 to $24.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $15.23 that is $4K to $8K a year per listing.
- Average price
- $15.23inside the $15 to $100 sweet spot
- Price range
- $7.81–$24.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12,939 within Picture Frames. It carries 353 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #12,939in Picture Frames
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 353per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cookie Stencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stencil Genie Magnetic Stencil Frame
- Price
- $24.79
- Rating
- 4.7/5
- Reviews
- 1,868
- Age
- 8y ago

The Cookie Countess Stencil Adapter 10 Piece Set
- Price
- $19.84
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

Acrylic Cookie Stencils Partner 3.54x3.54 Magnetic Cookie Stencil Frame Stencil Holder for Royal Icing Fondant Airbrushing Magnetic Template Frame for Cooking Decorating Baking Tool
- Price
- $14.19
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago

Cookie Stencil Screen Tool for Cookie Stenciling & Airbrushing Use on Its Own or with a Cookie Stencil Holder Cookie Decorating Supplies Made with Food-Safe Stainless Steel
- Price
- $7.81
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 2y ago

The Cookie Countess Cookie Stenciling Essentials - Tools for Stenciling a Cookie with Royal Icing
- Price
- $12.77
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Trending
estimated 90-day click momentum
Acrylic Cookie Stencils Partner 3.54x3.54 Magnetic Cookie Stencil Frame Stencil Holder for Royal Icing Fondant Airbrushing Magnetic Template Frame for Cooking Decorating Baking Tool
- Price
- $14.19
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago

Cookie Stencil Screen Tool for Cookie Stenciling & Airbrushing Use on Its Own or with a Cookie Stencil Holder Cookie Decorating Supplies Made with Food-Safe Stainless Steel
- Price
- $7.81
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 2y ago

The Cookie Countess Stencil Adapter 10 Piece Set
- Price
- $19.84
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

Cookie Stencil Storage Binder - Die Cut & Stamp Storage Holder - Baking Stencil Organizer (2 Pockets x 50 Pages)
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 4y ago

Stencil Genie Magnetic Stencil Frame
- Price
- $24.79
- Rating
- 4.7/5
- Reviews
- 1,868
- Age
- 8y ago
Newest
by launch date
The Cookie Countess Cookie Stenciling Essentials - Tools for Stenciling a Cookie with Royal Icing
- Price
- $12.77
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago

Cookie Stencil Screen Tool for Cookie Stenciling & Airbrushing Use on Its Own or with a Cookie Stencil Holder Cookie Decorating Supplies Made with Food-Safe Stainless Steel
- Price
- $7.81
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 2y ago

Acrylic Cookie Stencils Partner 3.54x3.54 Magnetic Cookie Stencil Frame Stencil Holder for Royal Icing Fondant Airbrushing Magnetic Template Frame for Cooking Decorating Baking Tool
- Price
- $14.19
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2y ago

The Cookie Countess Stencil Adapter 10 Piece Set
- Price
- $19.84
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 3y ago

The Original Cookie Countess Magic Stencil Screen Airbrushing Tool Food-Safe Stainless Steel Airbrush Screen (1)
- Price
- $11.46
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Creative Cookier60%
- The Cookie Countess Inc19%
- EYUNSTAR10%
- diatomiteco8%
- NEGEMEL3%
Demand
Cookie Stencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Cookie Stencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookie stencil holder27K/yr
- stencil genie9K/yr
- stencil holder for cookie decorating9K/yr
- stencil holder6K/yr
- cookie stencil frame5K/yr
- stencil genie for cookies5K/yr
Reviews and returns
What reviews say buyers love and hate about Cookie Stencils
We read the reviews and the return reasons for every product selling here.
“The spatula is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Stencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









