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Cookie Stencils

Fail

The top 5 brands take 100% of clicks, so Cookie Stencils is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$33K/yr62K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
93%top-5 click share · 5 brands · 6 sellers

Flapen Score

Cookie Stencils against its category

The dotted line is the Home & Kitchen average. Past it, Cookie Stencils is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Stencils 62K times last year and spent an estimated $33K. All 5 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
3.6%
Market size, estimated
$33Ka year
Peak month
November2.3× the quietest month
Top search term
cookie stencil holder27K searches a year

02 · Price

A sale here is worth $15.23.

Listings sell for $15.23 on average, from $7.81 to $24.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $15.23 that is $4K to $8K a year per listing.

Average price
$15.23inside the $15 to $100 sweet spot
Price range
$7.81–$24.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12,939 within Picture Frames. It carries 353 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#12,939in Picture Frames
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cookie Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 53%

Demand

Cookie Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Cookie Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie stencil holder27K/yr
  • stencil genie9K/yr
  • stencil holder for cookie decorating9K/yr
  • stencil holder6K/yr
  • cookie stencil frame5K/yr
  • stencil genie for cookies5K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Stencils

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
2.5%of orders come back
“The spatula is small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cookie Stencils questions

Answered from the same tracked data.