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Cookie Skillet

Fail

Shoppers spend an estimated $46K a year here, so Cookie Skillet is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$46K/yr60K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
77%top-5 click share · 12 brands · 497 sellers

Flapen Score

Cookie Skillet against its category

The dotted line is the Home & Kitchen average. Past it, Cookie Skillet is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Skillet market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Skillet 60K times last year and spent an estimated $46K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
3.9%
Market size, estimated
$46Ka year
Peak month
December3.2× the quietest month
Top search term
cookie skillet27K searches a year

02 · Price

A sale here is worth $19.65.

Listings sell for $19.65 on average, from $3.44 to $40.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $19.65 that is $2K to $5K a year per listing.

Average price
$19.65inside the $15 to $100 sweet spot
Price range
$3.44–$40.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #486 within Pots & Pans. It carries 22,493 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
30.8%
Average rank
#486in Pots & Pans
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
22,493per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cookie Skillet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

497

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • Brand 133%
  • Brand 217%
  • Brand 316%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Cookie Skillet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Cookie Skillet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie skillet27K/yr
  • cookie skillet cast iron9K/yr
  • skillet cookie8K/yr
  • cookie skillet kit8K/yr
  • skillet cookie kit5K/yr
  • cast iron cookie skillet4K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Skillet

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
3.2%of orders come back
“didnt fit properly”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cookie Skillet questions

Answered from the same tracked data.