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Cookie Molds

Fail

Prices span $6.91–$15.46, mostly outside the sweet spot, so Cookie Molds is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$82K/yr291K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
63%top-5 click share · 16 brands · 20 sellers

Flapen Score

Cookie Molds against its category

The dotted line is the Home & Kitchen average. Past it, Cookie Molds is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Molds market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Molds 291K times last year and spent an estimated $82K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
2.6%
Market size, estimated
$82Ka year
Peak month
December4.2× the quietest month
Top search term
silicone cookie mold57K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $6.91 to $15.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.80 that is $1K to $3K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$6.91–$15.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #95 within Muffin & Cupcake Pans. It carries 1,046 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#95in Muffin & Cupcake Pans
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,046per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cookie Molds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

28%

  • Brand 136%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cookie Molds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Cookie Molds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone cookie mold57K/yr
  • cookie molds for baking51K/yr
  • cookie silicone mold21K/yr
  • cookie molds silicone18K/yr
  • silicone cookie molds14K/yr
  • wooden cookie molds52K/yr
  • silicone cookie molds for baking8K/yr
  • round cookie mold9K/yr
  • cookie molds for baking cookies8K/yr
  • biscuit mold4K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Molds

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Baking”
13%of negative reviews mention “Ease Of Cleaning”
2.4%of orders come back
“Do not clean easily”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cookie Molds questions

Answered from the same tracked data.