Cookie Icing Kit
FailDemand is soft, at -41.2% this quarter, so Cookie Icing Kit is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $36K/yr51K searches / yr
- 90-day growth
- -41.2%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 67 sellers
Flapen Score
Cookie Icing Kit against its category
The dotted line is the Home & Kitchen average. Past it, Cookie Icing Kit is stronger. Inside it, weaker.
Market
The Cookie Icing Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Cookie Icing Kit 51K times last year and spent an estimated $36K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -41.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $36Ka year
- Peak month
- December26.7× the quietest month
- Top search term
- cookie icing decorating kit34K searches a year
02 · Price
A sale here is worth $12.11.
Listings sell for $12.11 on average, from $4.99 to $33.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.11 that is $0 to $1K a year per listing.
- Average price
- $12.11under the $15 to $100 sweet spot
- Price range
- $4.99–$33.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #78 within Decorating Tools. It carries 2,280 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #78in Decorating Tools
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,280per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cookie Icing Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cake Mate Edible Cake Writing Gels Vibrant Colors 9 Pack 0.67 oz Each
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago

Riccle Piping Bags and Tips Set 11.8 Inch 100 Anti Burst Piping Bags 124 Pcs Cake Decorating Kit with 16 Piping Tips 1 Reusable Pastry Bags 3 Cake Scrapers 2 Couplers and 2 Icing Bags Ties
- Price
- $8.49
- Rating
- 4.5/5
- Reviews
- 15,783
- Age
- 2y ago

Jewem Edible MarkersCookie Decorating Pens Food Grade Double Tip 12 Pack
- Price
- $16.21
- Rating
- 4.4/5
- Reviews
- 1,280
- Age
- 5y ago

Chefmaster White Royal Icing Mix Decorating Cookies Making Cake Decorations Extra Smooth & Versatile Just Add Water Non-GMO Made in USA 16 oz
- Price
- $15.09
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 2y ago

LUSHYUM Cookie Decorating Kit 118pcs with Storage Case Royal Sugar Piping Bags and Tips Icing Supplies Set Turntable Scribe Decoration Tools for Kids & Cookie Holiday Christmas Valentine
- Price
- $33.53
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 3y ago
Trending
estimated 90-day click momentum
YGDZ Cookie Decorating Kit Icing Bottle Squeeze Writer Bottles (1 and 2 Ounce) Brush for Cake Decorating Cookie Scribe Needle Food Coloring Tools Icing Cookie Supplies
- Price
- $11.46
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 9mo ago

Piping Bags and Tips Set Cake Decorating Kit Supplies Frosting Piping Kit for Baking with Pastry Bags and Tips Standard Converters Silicone Rings Reusable Piping Bags for Cookie Icing Cupcake
- Price
- $7.01
- Rating
- 4.4/5
- Reviews
- 6,489
- Age
- 5y ago

LUSHYUM Cookie Decorating Kit 118pcs with Storage Case Royal Sugar Piping Bags and Tips Icing Supplies Set Turntable Scribe Decoration Tools for Kids & Cookie Holiday Christmas Valentine
- Price
- $33.53
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 3y ago

Bakerpan White Royal Icing Mix for Cookies - 16 oz - For Decorating Sugar Cookies Cakes & Gingerbread Houses - Kosher Made in USA
- Price
- $14.16
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 4y ago

Betty Crocker Cookie Icing Blue 7 Oz
- Price
- $5.99
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 17y ago
Newest
by launch date
YGDZ Cookie Decorating Kit Icing Bottle Squeeze Writer Bottles (1 and 2 Ounce) Brush for Cake Decorating Cookie Scribe Needle Food Coloring Tools Icing Cookie Supplies
- Price
- $11.46
- Rating
- 3.8/5
- Reviews
- 34
- Age
- 9mo ago

112 PCS Cookie Decorating Kit Supplies Including Acrylic Turntable Brushes Scribe Needle Bags Icing Bottle for Cookie Cupcake Cake Decoration
- Price
- $13.73
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Cake Mate Red White Blue & Green Decorating Icing 4 Count 4.25 oz Tubes
- Price
- $13.88
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 1y ago

Cake Mate Edible Cake Writing Gels Vibrant Colors 9 Pack 0.67 oz Each
- Price
- $15.00
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago

YGDZ Icing Bottle for Cookie Decorating 10 PCS Writer Squeeze Bottles Small Easy Squeeze Bottle (1 2 and 4 ounces) Icing Cookie Supplies for Food Coloring Frosting Cookie Decorating Kit
- Price
- $9.70
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
67
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 99%
Open market
30%
- Cake Mate17%
- RICCLE14%
- Jewem13%
- YGDZ10%
- Chefmaster9%
- Betty Crocker7%
Demand
Cookie Icing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 26.7×
Search terms
Top Cookie Icing Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookie icing decorating kit34K/yr
- cookie icing kit7K/yr
- cookie frosting decorating kit10K/yr
Reviews and returns
What reviews say buyers love and hate about Cookie Icing Kit
We read the reviews and the return reasons for every product selling here.
“Bottles are super tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Icing Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









