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Cookie Blanket

Fail

Shoppers spend an estimated $19K a year here, so Cookie Blanket is a Fail.

Flapen Score
31
31 / 100
Ranks 10,607 of 11,240 Home & Kitchen niches · −18 vs the category median of 49
Market size
$19K/yr41K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
69%top-5 click share · 14 brands · 15 sellers

Flapen Score

Cookie Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cookie Blanket is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Blanket 41K times last year and spent an estimated $19K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
2.2%
Market size, estimated
$19Ka year
Peak month
December11.7× the quietest month
Top search term
cookie blanket30K searches a year

02 · Price

A sale here is worth $20.36.

Listings sell for $20.36 on average, from $14.32 to $26.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.36 that is $0 to $2K a year per listing.

Average price
$20.36inside the $15 to $100 sweet spot
Price range
$14.32–$26.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #3,227 within Throws. It carries 12,740 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#3,227in Throws
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
12,740per listing
Listings tracked
18

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cookie Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • Brand 152%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Cookie Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Cookie Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie blanket30K/yr
  • chocolate chip cookie blanket4K/yr
  • cookie blanket adult size5K/yr
  • cookie blanket for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Blanket

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Size is much smaller”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cookie Blanket questions

Answered from the same tracked data.