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Conversation Hearts Decorations

Fail

Demand is soft, at -95.0% this quarter, so Conversation Hearts Decorations is a Fail.

Flapen Score
14
14 / 100
Ranks 11,225 of 11,240 Home & Kitchen niches · −35 vs the category median of 49
Market size
$17K/yr132K searches / yr
90-day growth
-95.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Conversation Hearts Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Conversation Hearts Decorations is stronger. Inside it, weaker.

14Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conversation Hearts Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Conversation Hearts Decorations 132K times last year and spent an estimated $17K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 14 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
1.3%
Market size, estimated
$17Ka year
Peak month
January127.6× the quietest month
Top search term
conversation hearts decor35K searches a year

02 · Price

A sale here is worth $9.96.

Listings sell for $9.96 on average, from $5.87 to $14.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.96 that is $0 to $996 a year per listing.

Average price
$9.96under the $15 to $100 sweet spot
Price range
$5.87–$14.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$996
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #19,114 within Banners. It carries 88 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
20.2%
Average rank
#19,114in Banners
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
88per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Conversation Hearts Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 221%
  • Brand 319%
  • Brand 415%
  • Brand 512%

Demand

Conversation Hearts Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 127.6×

Search terms

Top Conversation Hearts Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conversation hearts decor35K/yr
  • sweetheart decorations7K/yr
  • conversation heart decor18K/yr
  • candy hearts decor7K/yr
  • conversation hearts decorations14K/yr
  • candy heart decorations7K/yr
  • conversation heart decorations5K/yr
  • candy heart decor12K/yr
  • wooden conversation hearts4K/yr
  • conversation hearts party decor23K/yr

Reviews and returns

What reviews say buyers love and hate about Conversation Hearts Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
6.6%of orders come back
“bigger than I expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Conversation Hearts Decorations questions

Answered from the same tracked data.