Congratulations Gifts for Women
PassCongratulations Gifts for Women scores 65 out of 100, a Pass. Shoppers spend an estimated $690K a year here, search demand grew +16.2% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $690K/yr997K searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 33%top-5 click share · 45 brands · 56 sellers
Flapen Score
Congratulations Gifts for Women against its category
The dotted line is the Home & Kitchen average. Past it, Congratulations Gifts for Women is stronger. Inside it, weaker.
Market
The Congratulations Gifts for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Congratulations Gifts for Women 997K times last year and spent an estimated $690K. The top 5 brands take 37% of clicks. Demand peaks in May. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 997K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $690K a year.
- Searches, last 12 months
- 997K
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $690Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- going away gift107K searches a year
02 · Price
A sale here is worth $13.85.
Listings sell for $13.85 on average, from $5.27 to $40.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $13.85 that is $3K to $7K a year per listing.
- Average price
- $13.85under the $15 to $100 sweet spot
- Price range
- $5.27–$40.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #325 within Candles. It carries 647 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #325in Candles
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 647per listing
- Listings tracked
- 52
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Congratulations Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
56
Top-5 brand share
37%
Top 20: 76%
Top-5 click share
33%
Top 20: 70%
Open market
59%
- Brand 113%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Congratulations Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Congratulations Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- going away gift107K/yr
- congratulations gifts for women151K/yr
- new job gifts for women119K/yr
- promotion gifts for women89K/yr
- work besties gifts for women96K/yr
- going away gifts for friends60K/yr
- farewell gift for coworker52K/yr
- gift for coworker leaving for new job36K/yr
- going away gift for coworker33K/yr
- farewell gift33K/yr
Reviews and returns
What reviews say buyers love and hate about Congratulations Gifts for Women
We read the reviews and the return reasons for every product selling here.
“bulky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Congratulations Gifts for Women questions
Answered from the same tracked data.