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Congratulations Banner

Pass

Congratulations Banner scores 65 out of 100, a Pass. Shoppers spend an estimated $368K a year here, search demand grew +69.4% this quarter, and an estimated 3.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$368K/yr602K searches / yr
90-day growth
+69.4%search demand this quarter
Competition
27%top-5 click share · 46 brands · 55 sellers

Flapen Score

Congratulations Banner against its category

The dotted line is the Home & Kitchen average. Past it, Congratulations Banner is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Congratulations Banner 602K times last year and spent an estimated $368K. The top 5 brands take 44% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +69.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
+69.4%
Conversion, latest week
5.7%
Market size, estimated
$368Ka year
Peak month
May4.0× the quietest month
Top search term
congratulations banner323K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $3.15 to $63.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $10.69 that is $3K to $5K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$3.15–$63.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,333 within Banners. It carries 798 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
1.0%
Average rank
#1,333in Banners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
798per listing
Listings tracked
67

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Congratulations Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

55

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

27%

Top 20: 65%

Open market

51%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Congratulations Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Congratulations Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • congratulations banner323K/yr
  • congratulations decorations137K/yr
  • congrats banner68K/yr
  • congratulations sign19K/yr
  • congrats sign12K/yr
  • congrats decorations15K/yr
  • congratulations decor7K/yr
  • congratulations party decorations9K/yr
  • congrats decor6K/yr
  • gold congratulations banner4K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Banner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Congratulations Banner questions

Answered from the same tracked data.