Is confetti profitable to sell on Amazon United States?

The niche generates $424K/yr across 75 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the confetti niche?

47 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in confetti?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 2.4%.

When does demand for confetti peak?

Demand peaks in Apr; the busiest month runs 2.2× the quietest.

What does it cost to enter the confetti niche?

Listings span $3.75–$25.28; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.

confetti

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,054.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$424K

$424K/yr · 921K searches

Price range

Okay$3.75–$25.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.14

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, confetti is a $424K/yr Amazon United States market (921K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

confetti market data

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $457K–$548K; units × avg price
Conversion rate: 5.0%
Avg BSR: #334
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.9%
Avg brand age: 38 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

28%

Top 20: 65%

Open market

62%

MARFOREVER8%
Caleihd7%
QHAJRYYC7%
Fiesta Brands6%
Outus5%
HESTYA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 2.2×

Open Trend

Top confetti search terms

confetti500K/yr -29.6%3.1% conv.
birthday confetti61K/yr -3.2%5.7% conv.
table confetti52K/yr +6.9%1.3% conv.
confetti paper69K/yr -43.0%3.1% conv.
paper confetti47K/yr -42.7%4.1% conv.
party confetti26K/yr -1.8%1.0% conv.
glitter confetti21K/yr +15.6%2.0% conv.
confetti glitter27K/yr -4.3%2.1% conv.
confeti15K/yr -23.5%1.7% conv.
rainbow confetti13K/yr -22.6%2.4% conv.

All search terms

Top confetti products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10000 Pieces 1 Inch Round Tissue Paper Confetti 3.5 oz Multicolor Round Tissue Confetti for Weddings Anniversaries Arts Craft DIY Scrapbooking

QHAJRYYC$6.854.7★29 rev

Fiesta Confetti.Value Mexican Colorful paper Confetti. Medium Bag .44lb/200gr.

Fiesta Brands$11.174.3★384 rev

MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations

MARFOREVER$6.594.6★268 rev

Outus 1 Inch Multicolor Round Tissue Confetti (3.5 oz)

Outus$9.174.8★1,271 rev

Hestya Star Confetti Glitter Table Confetti Metallic Foil Stars for Graduation Wedding Birthday Party Decorations(Holographic Silver 10mm and 6mm 60g)

HESTYA$7.074.7★2,525 rev

Newest

by launch date

Mood Lab Multicolor Confetti - Mexican Colorful Party Confetti - 0 55 lbs/250gr Round Tissue Confetti

Mood Lab$11.7731 rev

5mo ago

10000 Pieces 1 Inch Round Tissue Paper Confetti 3.5 oz Multicolor Round Tissue Confetti for Weddings Anniversaries Arts Craft DIY Scrapbooking

QHAJRYYC$6.8529 rev

12mo ago

4000 Pcs Star Confetti Glitter Confetti Holographic Metallic Star Glitter Holographic Moon for Party Decorations Wedding Birthday Festival DIY Unicorn Theme Silver 10mm

Aecsze$4.98130 rev

1y ago

MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations

MARFOREVER$6.59268 rev

1y ago

Rainbow Metallic Foil Confetti 8000 Pcs Multicolor Shiny Round Table Confetti for Fill Balloon Wedding Graduation Party Decorations 60g of pack

prxififeq$8.37178 rev

2y ago

What buyers say about confetti

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“color is pretty”

Advertised Vs Actual Product12%

“As advertised”

Quality-Overall11%

“Excellent product”

Value For Money8%

“Worth it”

Fun/Entertainment Experience7%

“Fun and colorful”

Brightness/Shine/Glow7%

“Exactly the sparkle I was looking for”

Size-Overall5%

“The small size is fun”

Ease Of Use5%

“Easy to use”

Ease Of Cleaning4%

“Easy clean up”

Gifting Purpose2%

“I used it for a birthday party, and it added such a fun, festive vibe”

What buyers complain about

Size-Overall19%

“Big”

Value For Money13%

“Not worth the price”

Smell12%

“Horrible Smell”

Advertised Vs Actual Product5%

“Looks deceiving”

Color4%

“had some darker colors”

Quality-Overall3%

“Very poor quality”

Noise Level2%

“very loud boom”

Ease Of Cleaning2%

“not easy to clean up”

Ease Of Use2%

“a Little Tough to Use”

Eco Friendliness2%

“NOT ENVIRONMENTALLY FRIENDLY”

Top return reasons

Size-Overall37%

Value For Money18%

Color15%

Advertised Vs Actual Product10%

Functionality-Overall3%

Quality-Overall2%

Material Quality2%

Defective Material/Parts1%

Smell1%

Brightness/Shine/Glow1%

Common questions

Is confetti profitable to sell on Amazon United States?: The niche generates $424K/yr across 75 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the confetti niche?: 47 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in confetti?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 2.4%.
When does demand for confetti peak?: Demand peaks in Apr; the busiest month runs 2.2× the quietest.
What does it cost to enter the confetti niche?: Listings span $3.75–$25.28; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.