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Comfy Blanket Hoodie Men

Fail

Demand is soft, at -56.4% this quarter, so Comfy Blanket Hoodie Men is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$10K/yr171K searches / yr
90-day growth
-56.4%search demand this quarter
Competition
22%top-5 click share · 45 brands · 102 sellers

Flapen Score

Comfy Blanket Hoodie Men against its category

The dotted line is the Home & Kitchen average. Past it, Comfy Blanket Hoodie Men is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comfy Blanket Hoodie Men market on Amazon at a glance

Shoppers on Amazon United States searched for Comfy Blanket Hoodie Men 171K times last year and spent an estimated $10K. The top 5 brands take 46% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-56.4%
Conversion, latest week
0.2%
Market size, estimated
$10Ka year
Peak month
December7.6× the quietest month
Top search term
oversized sweatshirt men22K searches a year

02 · Price

A sale here is worth $27.63.

Listings sell for $27.63 on average, from $8.57 to $54.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.63 that is $0 to $3K a year per listing.

Average price
$27.63inside the $15 to $100 sweet spot
Price range
$8.57–$54.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #379 within Wearable Blankets. It carries 14,154 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
2.4%
Average rank
#379in Wearable Blankets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
14,154per listing
Listings tracked
110

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Comfy Blanket Hoodie Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

102

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

22%

Top 20: 47%

Open market

48%

  • Brand 119%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Comfy Blanket Hoodie Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Comfy Blanket Hoodie Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oversized sweatshirt men22K/yr
  • mens oversized sweatshirt18K/yr
  • baggy hoodies for men14K/yr
  • comfy hoodie men8K/yr
  • baggy sweatshirt men9K/yr
  • over sized hoodie men7K/yr
  • black oversized hoodie men7K/yr
  • oversized sweatshirt for men7K/yr
  • oversized gym hoodie men6K/yr
  • oversized sweatshirts for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Comfy Blanket Hoodie Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Warmth”
19%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Comfy Blanket Hoodie Men questions

Answered from the same tracked data.