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Comfort Grip Soap Dispensing Kitchen Scrub

Fail

Shoppers spend an estimated $30K a year here, so Comfort Grip Soap Dispensing Kitchen Scrub is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$30K/yr31K searches / yr
90-day growth
+35.9%search demand this quarter
Competition
58%top-5 click share · 7 brands · 474 sellers

Flapen Score

Comfort Grip Soap Dispensing Kitchen Scrub against its category

The dotted line is the Home & Kitchen average. Past it, Comfort Grip Soap Dispensing Kitchen Scrub is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Comfort Grip Soap Dispensing Kitchen Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Comfort Grip Soap Dispensing Kitchen Scrub 31K times last year and spent an estimated $30K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
7.1%
Market size, estimated
$30Ka year
Top search term
oxo palm brush18K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $6.95 to $37.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.28 that is $1K to $3K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$6.95–$37.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #803 within Holders & Dispensers. It carries 4,200 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
14.9%
Average rank
#803in Holders & Dispensers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,200per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Comfort Grip Soap Dispensing Kitchen Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

474

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

2%

  • Brand 162%
  • Brand 216%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Comfort Grip Soap Dispensing Kitchen Scrub search demand

Weekly searches over the year. Pick a range.

1K800Spike '26Prime Day '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Comfort Grip Soap Dispensing Kitchen Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo palm brush18K/yr
  • oxo palm dish brush6K/yr
  • comfort grip soap dispensing kitchen scrub4K/yr
  • comfort grip soap dispenser3K/yr

Reviews and returns

What reviews say buyers love and hate about Comfort Grip Soap Dispensing Kitchen Scrub

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
27%of negative reviews mention “Durability”
0.8%of orders come back
“Didnt last”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Comfort Grip Soap Dispensing Kitchen Scrub questions

Answered from the same tracked data.