Comfort Cross
FailDemand is soft, at -37.1% this quarter, so Comfort Cross is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $56K/yr60K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 19 sellers
Flapen Score
Comfort Cross against its category
The dotted line is the Home & Kitchen average. Past it, Comfort Cross is stronger. Inside it, weaker.
Market
The Comfort Cross market on Amazon at a glance
Shoppers on Amazon United States searched for Comfort Cross 60K times last year and spent an estimated $56K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $56Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- comfort cross12K searches a year
02 · Price
A sale here is worth $14.25.
Listings sell for $14.25 on average, from $4.95 to $29.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.25 that is $4K to $7K a year per listing.
- Average price
- $14.25under the $15 to $100 sweet spot
- Price range
- $4.95–$29.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,586 within Wall Crosses. It carries 900 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,586in Wall Crosses
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 900per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Comfort Cross products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Brand 148%
- Brand 221%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (5 brands, 10%)
Demand
Comfort Cross search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1×
Search terms
Top Comfort Cross search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- comfort cross12K/yr
- palm cross10K/yr
- olive wood crosses from the holy land6K/yr
- holding cross9K/yr
- prayer cross for hand5K/yr
- hand held cross for praying5K/yr
- hand cross for prayer4K/yr
- comfort cross to hold4K/yr
- palm cross to hold in your hand3K/yr
- holy land olive wood cross3K/yr
Reviews and returns
What reviews say buyers love and hate about Comfort Cross
We read the reviews and the return reasons for every product selling here.
“Its big and bulky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Comfort Cross questions
Answered from the same tracked data.