Comfort Blanket

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

3.0%

Market size, estimated

$77Ka year

Peak month

February1.6× the quietest month

Top search term

get well blanket22K searches a year

Listings sell for $22.83 on average, from $10.08 to $41.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.83 that is $0 to $2K a year per listing.

Average price

$22.83inside the $15 to $100 sweet spot

Price range

$10.08–$41.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #959 within Throws. It carries 3,856 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#959in Throws

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

3,856per listing

Listings tracked

62

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months