Column Stand

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

0.6%

Market size, estimated

$92Ka year

Peak month

May2.1× the quietest month

Top search term

pillars for wedding30K searches a year

Listings sell for $72.40 on average, from $13.70 to $266.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $72.40 that is $0 to $7K a year per listing.

Average price

$72.40inside the $15 to $100 sweet spot

Price range

$13.70–$266.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

6.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #915 within Display Stands. It carries 237 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

65%

Out of stock, average day

14.9%

Average rank

#915in Display Stands

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

237per listing

Listings tracked

100

48 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

48

Successful launches

13Amazon's first-year sales bar

Average brand age

26 months