Is colts blanket profitable to sell on Amazon United States?

The niche generates $8K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (29/100).

How competitive is the colts blanket niche?

5 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

When does demand for colts blanket peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 35.8× the quietest.

What does it cost to enter the colts blanket niche?

Listings span $24.90–$38.79; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.

colts blanket

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.49

avg listing price — sweet spot $15–$100

Price range

Incredible$24.90–$38.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,168.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$8K

$8K/yr · 23K searches

Growth

Bad-48.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colts blanket is a $8K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

colts blanket market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $16K–$24K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,021
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 24.8%
Avg brand age: 38 months
Avg seller age: 227 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Northwest56%
Feelyou16%
Striped hgdn13%
FOCO8%
INAOO7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -48.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.8×

Open Trend

Top colts blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest NFL Indianapolis Colts Unisex-Adult Fleece Throw Blanket 50 x 60 Singular

Northwest$24.904.6★18,566 rev

Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women

Striped hgdn$29.184.2★208 rev

Feelyou Football Flannel Fleece Throw Blanket Indianapolis Queen 90x90 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor

Feelyou$38.794.5★21 rev

FOCO Indianapolis Colts NFL Retro Cloud Sherpa Blanket

FOCO$33.704.6★76 rev

Feelyou Football Flannel Fleece Throw Blanket Indianapolis Twin 60x80 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor

Feelyou$29.424.5★21 rev

Newest

by launch date

INAOO Indianapolis Throw Blanket for Men Women Boy Personalized Gifts Custom Name and Number

INAOO$32.94118 rev

8mo ago

Feelyou Football Flannel Fleece Throw Blanket Indianapolis Queen 90x90 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor

Feelyou$38.7921 rev

11mo ago

Feelyou Football Flannel Fleece Throw Blanket Indianapolis Twin 60x80 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor

Feelyou$29.4221 rev

11mo ago

FOCO Indianapolis Colts NFL Retro Cloud Sherpa Blanket

FOCO$33.7076 rev

2y ago

Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women

Striped hgdn$29.18208 rev

2y ago

What buyers say about colts blanket

What buyers praise and complain about, mined from review topics.

Top return reasons

Soft Feel100%

Common questions

Is colts blanket profitable to sell on Amazon United States?: The niche generates $8K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (29/100).
How competitive is the colts blanket niche?: 5 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
When does demand for colts blanket peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 35.8× the quietest.
What does it cost to enter the colts blanket niche?: Listings span $24.90–$38.79; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.