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Colts Blanket

Fail

The top 5 brands take 100% of clicks, so Colts Blanket is a Fail.

Flapen Score
29
29 / 100
Ranks 10,776 of 11,240 Home & Kitchen niches · −20 vs the category median of 49
Market size
$8K/yr23K searches / yr
90-day growth
-48.5%search demand this quarter
Competition
93%top-5 click share · 5 brands · 7 sellers

Flapen Score

Colts Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Colts Blanket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colts Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Colts Blanket 23K times last year and spent an estimated $8K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-48.5%
Conversion, latest week
1.1%
Market size, estimated
$8Ka year
Peak month
December35.8× the quietest month
Top search term
colts blanket18K searches a year

02 · Price

A sale here is worth $31.49.

Listings sell for $31.49 on average, from $24.90 to $38.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.49 that is $0 to $3K a year per listing.

Average price
$31.49inside the $15 to $100 sweet spot
Price range
$24.90–$38.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #2,021 within Throws. It carries 3,168 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
24.8%
Average rank
#2,021in Throws
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,168per listing
Listings tracked
6

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Colts Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Open — no brand owns it (0%)

Demand

Colts Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.8×

Reviews and returns

What reviews say buyers love and hate about Colts Blanket

We read the reviews and the return reasons for every product selling here.

0.9%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Colts Blanket questions

Answered from the same tracked data.