How competitive is the Coloring Blanket niche on Amazon United States?

12 brands and 21 sellers compete in Coloring Blanket on Amazon United States. The top 5 Coloring Blanket products take 55% of clicks and its top 5 brands hold 78% of demand.

What does it cost to enter the Coloring Blanket niche?

Coloring Blanket sells for $34.18 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $23.66–$49.63. The average incumbent carries 36 reviews — the moat a new listing must climb.

Coloring Blanket

Coloring Blanket shows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49

This niche Category average · 11,240 niches

Is Coloring Blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Coloring Blanket is a $488K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 68/100.

Coloring Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +269.8% over the last 90 days and 1.4% of searches end in a purchase.

$488K

revenue / yr

Units sold / yr13K

Search volume / yr+269.8%1.0M

Conversion rate1.4%

Avg price$34.18

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 21

Top-5 product click share55%

Open market22%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Coloring Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Craftikit Cozy Coloring Blanket for Kids & Adults -15 Markers

Price: $40.91
Rating: 4.7/5
Reviews: 68
Age: 9mo ago

DIY Coloring Blanket Coloring Blanket with Markers Color Blankets for Adults Creative Art Blankets Holiday Decorations for Halloween Decor/Christmas Decor with 12Pcs Colored Pens (Black_A)

Price: $24.94
Rating: 4.1/5
Reviews: 24
Age: 9mo ago

GDGJWL DIY Color Your Own Blanket with 24 Washable Markers Customizable Fuzzy Velvet Blanket for Creative Personalization Artistic Home Decor & Cozy Gift Idea

Price: $26.18
Rating: 3.4/5
Reviews: 28
Age: 1y ago

ZHOYIMIMI DIY Coloring Blanket for Adults Color Your Own Blanket with 12 Markers Washable Cozy Velvet Kit for Everyday Use & Home Decor Adds a Unique Touch to Living Rooms or Kids Spaces (Flower)

Price: $32.92
Rating: 4.4/5
Reviews: 56
Age: 6mo ago

NatureHaven Coloring DIY Washable Blanket with 24pc Colored Pens 59x53 Inch Creative Art Custom Dyed Fabric Blankets (Retro Flowers)

Price: $39.23
Rating: 4.1/5
Reviews: 45
Age: 9mo ago

Newest

by launch date

VEELU DIY Coloring Blanket with 24 Colors Markers Color Your Own Blanket for Adults - Washable Cozy Blankets Kit for Everyday Use & Home Decor 50 x 60 (Style 3-Rainbows)

Price: $28.93
Rating: 3.3/5
Reviews: 3
Age: 1mo ago

Cozy Doodle Blanket DIY Doodle Blanket for Adults Coloring BlanketWith Markers

Price: $23.66
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers

Price: $39.86
Rating: 4.7/5
Reviews: 68
Age: 2mo ago

SangHW Fuzzy Velvet Decorative Cover Throw Blanket Washable Coloring Personalized Blanket for Living Room Bedroom Warm Plush Furniture Blanket with Safe Water-Based Markers

Price: $36.89
Rating: 5.0/5
Reviews: 4
Age: 2mo ago

Ueomu Coloring Blankets for Adults Candy Pattern DIY Blanket with 12 Large Capacity Markers Kit Color Your Own Set with Cozy Velvet Backing Suitable for Everyday Use & Home Decor (59x50 Inch)

Price: $34.87
Rating: 4.4/5
Reviews: 17
Age: 2mo ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

15%

Craftikit25%
Generic19%
ZHOYIMIMI17%
GDGJWL8%
Vigirlc8%
NatureHaven8%
Open — no brand owns it (6 brands, 15%)

Coloring Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR1.4%Products20Brands12Top 5 Brands78%OOS Rate23.9%Rating4.4★Reviews36Avg BSR#595

Top Coloring Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coloring blanket296K/yr +276.6%0.7% conv.
coloring blankets for adults293K/yr +185.6%0.7% conv.
color blanket with markers63K/yr +514.7%0.8% conv.
coloring blanket with markers57K/yr +468.5%0.7% conv.
color your own blanket64K/yr +109.2%0.6% conv.
coloring blanket for adults29K/yr +319.8%0.6% conv.
color blanket33K/yr +339.7%0.8% conv.
coloring blanket for kids36K/yr +85.2%0.9% conv.
manta para colorear15K/yr >1,000%0.2% conv.
coloring blankets29K/yr +176.0%0.5% conv.

What reviews say buyers love and hate about Coloring Blanket

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Fun/Entertainment Experience22%

“Fun for kids”

Color22%

“the colors are bright”

Soft Feel12%

“The fabric is soft”

Gifting Purpose5%

“Perfect gift”

Design-Overall5%

“The outlined design is easy to follow”

What buyers complain about

57% of reviews

Color15%

“too cheap colors run”

Material Quality13%

“The material to draw on is a plastic kind of material”

Thickness8%

“Thin”

Display Colors5%

“I sort doubt that the markers here are sufficient to color this entire blanket”

Durability4%

“Down side markers didnt last long had to buy more”

Coloring Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality

25%

2Color

12%

3Advertised Vs Actual Product

4Size-Overall

5Thin

Common Coloring Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloring Blanket 68/100 on Amazon United States — Worth a look. The niche generates $488K/yr across 20 tracked products. 12 of 18 products launched in the last 360 days are still selling. Search demand moved +269.8% over the last 90 days.

Coloring Blanket buyers on Amazon United States complain most about Color, Material Quality, Thickness, the themes mined from the niche's reviews. Its return rate is 0.3%.