Coloring Blanket
PassColoring Blanket scores 68 out of 100, a Pass. Shoppers spend an estimated $488K a year here, search demand grew +269.8% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 4968
- Market size
- $488K/yr1.0M searches / yr
- 90-day growth
- +269.8%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 21 sellers
Flapen Score
Coloring Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Coloring Blanket is stronger. Inside it, weaker.
Market
The Coloring Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Coloring Blanket 1.0M times last year and spent an estimated $488K. The top 5 brands take 78% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +269.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +269.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $488Ka year
- Top search term
- coloring blanket296K searches a year
02 · Price
A sale here is worth $34.18.
Listings sell for $34.18 on average, from $23.66 to $49.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.18 that is $9K to $17K a year per listing.
- Average price
- $34.18inside the $15 to $100 sweet spot
- Price range
- $23.66–$49.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #595 within Bed Blankets. It carries 36 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 70%
- Out of stock, average day
- 23.9%
- Average rank
- #595in Bed Blankets
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 36per listing
- Listings tracked
- 20
04 · Newcomers
12 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Coloring Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
15%
- Brand 125%
- Brand 219%
- Brand 317%
- Brand 48%
- Brand 58%
- Brand 68%
- Open — no brand owns it (6 brands, 15%)
Demand
Coloring Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 13.5× · 9 of 12 months tracked
Search terms
Top Coloring Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coloring blanket296K/yr
- coloring blankets for adults293K/yr
- color blanket with markers63K/yr
- coloring blanket with markers57K/yr
- color your own blanket64K/yr
- coloring blanket for adults29K/yr
- color blanket33K/yr
- coloring blanket for kids36K/yr
- manta para colorear15K/yr
- coloring blankets29K/yr
Reviews and returns
What reviews say buyers love and hate about Coloring Blanket
We read the reviews and the return reasons for every product selling here.
“too cheap colors run”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coloring Blanket questions
Answered from the same tracked data.