coloring blanket
Worth a lookShows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+269.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Incredible35.65avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.18avg listing price — sweet spot $15–$100
Price range
Incredible$23.66–$49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$488K$488K/yr · 1.0M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, coloring blanket is a $488K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $342K–$427K
- units × avg price
- Launch success
- 67%
- 12 of 18 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #595
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 100%
- Out of stock
- 23.9%
- Avg brand age
- 29 months
- Avg seller age
- 167 days
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
15%
- Craftikit25%
- Generic19%
- ZHOYIMIMI17%
- GDGJWL8%
- Vigirlc8%
- NatureHaven8%
- Open — no brand owns it (6 brands, 15%)
Demand
Weekly Amazon search volume, last 38 weeks — +269.8% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Craftikit Cozy Coloring Blanket for Kids & Adults -15 Markers
Craftikit$40.914.7★68 rev
DIY Coloring Blanket Coloring Blanket with Markers Color Blankets for Adults Creative Art Blankets Holiday Decorations for Halloween Decor/Christmas Decor with 12Pcs Colored Pens (Black_A)
Generic$24.944.1★24 rev
GDGJWL DIY Color Your Own Blanket with 24 Washable Markers Customizable Fuzzy Velvet Blanket for Creative Personalization Artistic Home Decor & Cozy Gift Idea
GDGJWL$26.183.4★28 rev
ZHOYIMIMI DIY Coloring Blanket for Adults Color Your Own Blanket with 12 Markers Washable Cozy Velvet Kit for Everyday Use & Home Decor Adds a Unique Touch to Living Rooms or Kids Spaces (Flower)
ZHOYIMIMI$32.924.4★56 rev
NatureHaven Coloring DIY Washable Blanket with 24pc Colored Pens 59x53 Inch Creative Art Custom Dyed Fabric Blankets (Retro Flowers)
NatureHaven$39.234.1★45 rev
Newest
by launch date
VEELU DIY Coloring Blanket with 24 Colors Markers Color Your Own Blanket for Adults - Washable Cozy Blankets Kit for Everyday Use & Home Decor 50 x 60 (Style 3-Rainbows)
VEELU$28.933 rev
Cozy Doodle Blanket DIY Doodle Blanket for Adults Coloring BlanketWith Markers
Generic$23.661 rev
Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers
Craftikit$39.8668 rev
SangHW Fuzzy Velvet Decorative Cover Throw Blanket Washable Coloring Personalized Blanket for Living Room Bedroom Warm Plush Furniture Blanket with Safe Water-Based Markers
SangHW$36.894 rev
Ueomu Coloring Blankets for Adults Candy Pattern DIY Blanket with 12 Large Capacity Markers Kit Color Your Own Set with Cozy Velvet Backing Suitable for Everyday Use & Home Decor (59x50 Inch)
Ueomu$34.8717 rev
Trending
90-day click momentumUeomu Coloring Blankets for Adults Candy Pattern DIY Blanket with 12 Large Capacity Markers Kit Color Your Own Set with Cozy Velvet Backing Suitable for Everyday Use & Home Decor (59x50 Inch)
Ueomu$34.874.4★
VEELU DIY Coloring Blanket with 24 Colors Markers Color Your Own Blanket for Adults - Washable Cozy Blankets Kit for Everyday Use & Home Decor 50 x 60 (Style 3-Rainbows)
VEELU$28.933.3★
Cozy Doodle Blanket DIY Doodle Blanket for Adults Coloring BlanketWith Markers
Generic$23.665.0★
Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers
Craftikit$39.864.7★
Vigirlc DIY Coloring Blanket for Adults & Kids 50 x 60 Inch (Mushrooms)
Vigirlc$32.124.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“the colors are bright”
“The fabric is soft”
“Perfect gift”
“The outlined design is easy to follow”
“Incredible value for money”
“the blanket itself is surprisingly good quality”
“are easy to use”
“The size is perfect”
“I machine washed it in cold water on a gentle cycle”
What buyers complain about
“too cheap colors run”
“The material to draw on is a plastic kind of material”
“Thin”
“I sort doubt that the markers here are sufficient to color this entire blanket”
“Down side markers didnt last long had to buy more”
“Much larger than the picture described”
“$40 for a picnic mat is too expensive for my budget”
“The coloring part of the blanket feels like plastic”
“The blanket itself is not super soft and cuddly,”
“However, there is a bit of a compromise when it comes to the actual comfort of the blanket”
Top return reasons
Common questions
- Is coloring blanket profitable to sell on Amazon United States?
- The niche generates $488K/yr across 20 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +269.8%. Flapen's verdict: Worth a look (68/100).
- How competitive is the coloring blanket niche?
- 12 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in coloring blanket?
- Top complaints mined from reviews: Color, Material Quality, Thickness. The return rate is 0.3%.
- What does it cost to enter the coloring blanket niche?
- Listings span $23.66–$49.63; the average listing price is $34.18 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.
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