Colorful Throw Pillows

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

1.6%

Market size, estimated

$45Ka year

Peak month

August2.3× the quietest month

Top search term

teal throw pillows113K searches a year

Listings sell for $16.69 on average, from $6.64 to $35.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.69 that is $0 to $2K a year per listing.

Average price

$16.69inside the $15 to $100 sweet spot

Price range

$6.64–$35.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #345 within Decorative Pillows, Inserts & Covers. It carries 10,658 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#345in Decorative Pillows, Inserts & Covers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

10,658per listing

Listings tracked

57

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months