colorful shower curtain
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Great$19.55avg listing price — sweet spot $15–$100
Price range
Good$8.11–$34.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Okay3,274.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$144K$144K/yr · 500K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colorful shower curtain is a $144K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
colorful shower curtain market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #495
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.7%
- Avg brand age
- 34 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
83 falling
Sellers
91
Top-5 brand share
30%
Top 20: 63%
Top-5 click share
15%
Top 20: 35%
Open market
66%
- XOGUIBO10%
- BTTN6%
- Dynamene6%
- Aiyufeng5%
- Ohocut3%
- Amazon Basics3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top colorful shower curtain search terms
- retro shower curtain137K/yr
- mid century shower curtain66K/yr
- green floral shower curtain39K/yr
- dark blue shower curtain43K/yr
- navy blue shower curtains for bathroom47K/yr
- light grey shower curtain31K/yr
- shower curtain navy blue25K/yr
- shower curtain plants16K/yr
- oatmeal shower curtain7K/yr
- blue linen shower curtain10K/yr
Top colorful shower curtain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue
Aiyufeng$8.114.7★2,716 rev
Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue
Amazon Basics$11.664.5★4,713 rev
Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue
Dynamene$20.004.7★25,061 rev
GKLEASG Boho Mid Century Shower Curtain Minimalist Abstract Arch Simple Sun Modern Machine Washable Waterproof for Bathroom Decor Bathtub with 12 Hooks 72x72
GKLEASG$13.114.5★1,875 rev
Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L
Blgiont$19.794.8★204 rev
Newest
by launch dateBlgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L
Blgiont$19.79204 rev
mutakin Mid Century Modern Shower Curtain Abstract Geometric Art Shower Curtains for Bathroom Waterproof Fabric Bath Curtain Decor with Hooks
mutakin$25.6854 rev
XOGUIBO Sage Green Floral Shower Curtain Vintage Cotton Cottagecore Shower Curtains for Bathroom 72 W x 72 L
XOGUIBO$20.14172 rev
XOGUIBO Navy Blue Shower Curtain Linen Coastal Ocean Striped Shower Curtains for Bathroom with Tassel 72 X 72
XOGUIBO$24.75148 rev
XOGUIBO Light Grey Waffle Cotton Fabric Shower Curtain for Bathroom 72Wx72L
XOGUIBO$21.94412 rev
Trending
90-day click momentumBlgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L
Blgiont$19.794.8★
JAWO Retro Shower Curtain Vintage Abstract Boho Floral Shower Curtains for Bathroom Decor Pink Yellow Botanical Geometric Groovy Aesthetic Pattern Shower Curtain Sets with Hooks 70X70IN
JAWO$18.264.5★
mutakin Mid Century Modern Shower Curtain Abstract Geometric Art Shower Curtains for Bathroom Waterproof Fabric Bath Curtain Decor with Hooks
mutakin$25.684.4★
Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch
Naturoom$12.554.6★
Colorful Star No Hook Shower Curtain with Snap in Fabric Liner Waffle Weave Heavy Duty Thick Shower Curtains with Mesh Top Window Hotel Style Waterproof Bathroom Curtain Set 72 x 75 Inch Navy Blue
Colorful Star$21.324.7★
What buyers say about colorful shower curtain
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and it looks great in my bathroom”
“Beautiful Colors”
“As described”
“Great quality fabric”
“Amazing value”
“Decent Material”
“Beautiful design”
“it fits the space beautifully”
“Beautiful and durable”
“Holds its shape”
What buyers complain about
“Color is off”
“the quality control is very lacking”
“NOT Waterproof”
“Poor material”
“Its thick”
“not as described”
“An inch too short”
“It looks more expensive than it is”
“Stain”
“strong odor”
Top return reasons
Common questions
- Is colorful shower curtain profitable to sell on Amazon United States?
- The niche generates $144K/yr across 165 tracked products. 29 of 60 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the colorful shower curtain niche?
- 83 brands and 91 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in colorful shower curtain?
- Top complaints mined from reviews: Color, Quality-Overall, Water Resistance. The return rate is 4.3%.
- When does demand for colorful shower curtain peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the colorful shower curtain niche?
- Listings span $8.11–$34.24; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 3,274 reviews — the moat a new listing must climb.