Colorful Napkins

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

2.5%

Market size, estimated

$72Ka year

Peak month

May2.4× the quietest month

Top search term

sesame street plates42K searches a year

Listings sell for $15.26 on average, from $6.13 to $29.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.26 that is $0 to $2K a year per listing.

Average price

$15.26inside the $15 to $100 sweet spot

Price range

$6.13–$29.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #4,322 within Party Packs. It carries 882 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

28.8%

Average rank

#4,322in Party Packs

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

882per listing

Listings tracked

51

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months