Is colorful napkins profitable to sell on Amazon United States?

The niche generates $72K/yr across 51 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the colorful napkins niche?

32 brands and 56 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in colorful napkins?

Top complaints mined from reviews: Strength, Value For Money, Leak-Proof. The return rate is 1.1%.

When does demand for colorful napkins peak?

Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the colorful napkins niche?

Listings span $6.13–$29.95; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.

colorful napkins

Worth a look

Shows low returns (1.1%), but a small market ($72K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$15.26

avg listing price — sweet spot $15–$100

Review moat

Good881.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.13–$29.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 192K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, colorful napkins is a $72K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

colorful napkins market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $76K–$92K; units × avg price
Conversion rate: 2.5%
Avg BSR: #4,322
Page quality: 0%
Prime: 96%
Sponsored: 76%
Out of stock: 28.8%
Avg brand age: 36 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

30%

Top 20: 74%

Open market

49%

party greeting18%
Senliart8%
Eywusco7%
Sesame Street7%
XueXiceili6%
Kilyparty5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: May, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top colorful napkins search terms

sesame street plates42K/yr -0.8%1.9% conv.
elmo plates32K/yr -7.3%1.4% conv.
sesame street plates and napkins17K/yr +12.3%2.5% conv.
sesame street party plates16K/yr -9.3%1.6% conv.
sesame street napkins12K/yr +7.7%1.7% conv.
elmo plates and napkins10K/yr +23.4%1.9% conv.
elmo party plates10K/yr +4.4%1.1% conv.
elmo birthday plates9K/yr +6.6%1.2% conv.
elmo paper plates9K/yr -6.2%1.2% conv.
sesame street paper plates9K/yr -12.8%2.1% conv.

All search terms

Top colorful napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

96Pcs Red Brick Wall Street Paper Plates and Napkins Street Theme Birthday Party Supplies Cookie Cartoon Friends Disposable Dinnerware Tableware Set for Kid Baby Shower Table Party Decoration Serve 24

party greeting$18.664.6★109 rev

60pcs Cartoon Street Birthday Party Decorations Red Brick Wall Street Paper Plates Cartoon Cookie Friends Tableware Party Supplies for Boys Kids Birthday Baby Shower Party Decors Dinnerware Favors

party greeting$15.444.5★18 rev

168pcs Red Brick Wall Street Birthday Party Supplies Plates Napkins Paper Cups Disposable Tableware Set Modern Cartoon Street Party Decorations for Kids Boys Birthday Decor Serves 24

Eywusco$19.884.8★67 rev

120PCS Cookie Party Supplies for Baby Boys Girls 1st 2st Birthday Party Monster Themed Tableware Set Napkin Cups Forks Knives for 20 Guests

XueXiceili$19.454.7★368 rev

Senliart 40Pcs Sesame Friends Birthday Party Supplies Street Themed Plates and Napkins Supplies Cartoon Friends Tableware Set Decorations Sesame Brick Wall Baby Shower Decorations

Senliart$11.613.1★8 rev

Newest

by launch date

152 PCS Cartoon Street Birthday Party Decorations & Tableware Set - Includes Banner Tablecloth Plates Napkins Cups Forks Balloons Cake Toppers - Primary Colors Party Supplies Serves 20

Ainuit$27.014 rev

3mo ago

Galameow 103pcs Street Theme Birthday Party Decorations Set Disposable Paper Plates Napkins Tablecloth Happy Birthday Banner for Boys Girls Birthday Tableware Supplies Serves 20 Guests

Galameow$21.932 rev

3mo ago

Sesame Friends Street Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Boys Girls Sesame Theme Party Decorations

NFrouaad$29.951 rev

4mo ago

178pcs Red Brick Wall Street Plates Napkins Party Supplies Disposable Paper Cups Tableware Set Green Forks Modern Cartoon Street Birthday Party Decorations for Boys Kids Birthday Decor Serve 24

Eywusco$25.290 rev

4mo ago

60pcs Cartoon Street Birthday Party Decorations Red Brick Wall Street Paper Plates Cartoon Cookie Friends Tableware Party Supplies for Boys Kids Birthday Baby Shower Party Decors Dinnerware Favors

party greeting$15.4418 rev

5mo ago

What buyers say about colorful napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“The cup is great quality”

Size-Overall10%

“Perfect size”

Leak-Proof10%

“doesnt leak”

Durability8%

“cute and durable”

Value For Money7%

“Worth for money”

Ease Of Cleaning6%

“Easy to clean”

Fun/Entertainment Experience6%

“Keeps her busy for a good amount of time”

Design-Overall5%

“and adorable design”

Strength4%

“Sturdy not flimsy”

Color4%

“The bright colors”

What buyers complain about

Strength12%

“Be gentle it breaks easy”

Value For Money10%

“Over priced for what you get as well”

Leak-Proof9%

“these cups leak so bad”

Quality-Overall8%

“not impressed with performance”

Durability8%

“it did fall apart a few times while we were outside”

Size-Overall7%

“very small”

Thickness5%

“Very thin”

Inflation/Deflation5%

“Balloon popped while blowing up”

Assembly/Installation3%

“Dont want to put together a balloon”

Advertised Vs Actual Product3%

“definitely seems deceiving since they make the bag look normal as if it is full”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product12%

Value For Money10%

Leak-Proof8%

Quality-Overall3%

Color3%

Functionality-Overall2%

Material Quality2%

Inflation/Deflation2%

Product Condition2%

Common questions

Is colorful napkins profitable to sell on Amazon United States?: The niche generates $72K/yr across 51 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the colorful napkins niche?: 32 brands and 56 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in colorful napkins?: Top complaints mined from reviews: Strength, Value For Money, Leak-Proof. The return rate is 1.1%.
When does demand for colorful napkins peak?: Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the colorful napkins niche?: Listings span $6.13–$29.95; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.