colorful dishes
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$62.50avg listing price — sweet spot $15–$100
Review moat
Good800.85avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.28–$146.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$281K$281K/yr · 274K searches
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colorful dishes is a $281K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
colorful dishes market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $250K–$313K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 2.1%
- Avg brand age
- 37 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
33
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
5%
- vancasso88%
- glowworm2%
- Selamica1%
- HASENSE1%
- XiaoQuilismic1%
- Romatlink1%
- Open — no brand owns it (9 brands, 5%)
Demand
Weekly Amazon search volume, last 30 weeks — +3.9% search growth over the last 90 days.Top colorful dishes search terms
- vancasso68K/yr
- vancasso dinnerware set66K/yr
- vancasso plates21K/yr
- colorful dishes17K/yr
- bohemian dishes12K/yr
- colorful dinnerware9K/yr
- boho paper plates10K/yr
- colorful plate set7K/yr
- bohemian dinnerware set7K/yr
- bohemian plates8K/yr
Top colorful dishes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vancasso 24-Piece Dinnerware Sets Plates & Bowls Sets Service for 6 Bohemian Porcelain Dishes Set for 6 Kitchen Dinner Set Microwave & Dishwasher Safe Scratch Resistant Series KRVI
vancasso$146.264.7★147 rev
vancasso Colorful Dinner Plates Set of 6 10.5 Inch Ceramic Kitchen Plates
vancasso$46.054.9★316 rev
vancasso 24 Pieces Dinnerware Sets Plates and Bowls Set Porcelain Dishes Set for 6 Microwave and Dishwasher Safe Scratch Resistant Bohemian Style Dining Ware Service for 6 Series SIMI
vancasso$135.804.8★1,867 rev
vancasso 12 Pieces Dinnerware Sets Plates and Bowls Set Porcelain Dishes Set for 4 Microwave and Dishwasher Safe Scratch Resistant Bohemian Style Dining Ware Service for 4 Series SIMI
vancasso$71.494.8★1,867 rev
vancasso Plates and Bowls Sets 12-Piece Porcelain Dinnerware Set Service for 4 Bohemian Style Dishes Set for 4 Kitchen Dinner Set Microwave and Dishwasher Safe Scratch Resistant Series KRVI
vancasso$75.704.6★96 rev
Newest
by launch datevancasso Plates and Bowls Sets 12-Piece Porcelain Dinnerware Set Service for 4 Bohemian Style Dishes Set for 4 Kitchen Dinner Set Microwave and Dishwasher Safe Scratch Resistant Series KRVI
vancasso$75.7096 rev
vancasso 24-Piece Dinnerware Sets Plates & Bowls Sets Service for 6 Bohemian Porcelain Dishes Set for 6 Kitchen Dinner Set Microwave & Dishwasher Safe Scratch Resistant Series KRVI
vancasso$146.26147 rev
vancasso Colorful Dinner Plates Set of 6 10.5 Inch Ceramic Kitchen Plates
vancasso$46.05316 rev
vancasso Colorful Dessert Plates Set of 6 8.5 Inch Ceramic Salad Plates
vancasso$39.27316 rev
vancasso 24 Pieces Plates and Bowls Set Bohemian Style Dinnerware Sets Service for 6 Porcelain Boho Dishes Set for Kitchen Housewaring Gift Dishwasher and Microwave Safe Series KRVI
vancasso$140.28260 rev
Trending
90-day click momentumvancasso 24-Piece Dinnerware Sets Plates & Bowls Sets Service for 6 Bohemian Porcelain Dishes Set for 6 Kitchen Dinner Set Microwave & Dishwasher Safe Scratch Resistant Series KRVI
vancasso$146.264.7★
vancasso Plates and Bowls Sets 12-Piece Porcelain Dinnerware Set Service for 4 Bohemian Style Dishes Set for 4 Kitchen Dinner Set Microwave and Dishwasher Safe Scratch Resistant Series KRVI
vancasso$75.704.6★
vancasso 24 Pieces Plates and Bowls Set Bohemian Style Dinnerware Sets Service for 6 Porcelain Boho Dishes Set for Kitchen Housewaring Gift Dishwasher and Microwave Safe Series KRVI
vancasso$140.284.8★
vancasso Colorful Dessert Plates Set of 6 8.5 Inch Ceramic Salad Plates
vancasso$39.274.9★
vancasso Colorful Dinner Plates Set of 6 10.5 Inch Ceramic Kitchen Plates
vancasso$46.054.9★
What buyers say about colorful dishes
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Beautiful quality”
“The size is perfect for my needs”
“Beautiful design”
“They are sturdy”
“Easy to clean in dishwasher”
“they are affordable”
“Durable, easy to clean, and stunning”
“Exactly as pictured”
“Perfect bowls”
What buyers complain about
“The size was unexpected”
“heavier than others I have”
“This company has bad quality control”
“Break easily”
“Colors washed out”
“A little pricey”
“will break if it falls”
“Not microwaveable”
“another plate cracked in the dishwasher”
“not that nice to handle”
Top return reasons
Common questions
- Is colorful dishes profitable to sell on Amazon United States?
- The niche generates $281K/yr across 73 tracked products. 18 of 23 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the colorful dishes niche?
- 15 brands and 33 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in colorful dishes?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Quality-Overall. The return rate is 2.9%.
- What does it cost to enter the colorful dishes niche?
- Listings span $9.28–$146.26; the average listing price is $62.50 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.