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Colorful Dishes

Fail

The top 5 brands take 94% of clicks, so Colorful Dishes is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$281K/yr274K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
25%top-5 click share · 15 brands · 33 sellers

Flapen Score

Colorful Dishes against its category

The dotted line is the Home & Kitchen average. Past it, Colorful Dishes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colorful Dishes market on Amazon at a glance

Shoppers on Amazon United States searched for Colorful Dishes 274K times last year and spent an estimated $281K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
1.6%
Market size, estimated
$281Ka year
Top search term
vancasso68K searches a year

02 · Price

A sale here is worth $62.50.

Listings sell for $62.50 on average, from $9.28 to $146.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $62.50 that is $0 to $6K a year per listing.

Average price
$62.50inside the $15 to $100 sweet spot
Price range
$9.28–$146.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #216 within Dinnerware. It carries 801 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
2.1%
Average rank
#216in Dinnerware
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
801per listing
Listings tracked
73

04 · Newcomers

18 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
18Amazon's first-year sales bar
Average brand age
37 months

Products

Top Colorful Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

33

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

5%

  • Brand 188%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (9 brands, 5%)

Demand

Colorful Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26JanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 4.0× · 7 of 12 months tracked

Search terms

Top Colorful Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vancasso68K/yr
  • vancasso dinnerware set66K/yr
  • vancasso plates21K/yr
  • colorful dishes17K/yr
  • bohemian dishes12K/yr
  • colorful dinnerware9K/yr
  • boho paper plates10K/yr
  • colorful plate set7K/yr
  • bohemian dinnerware set7K/yr
  • bohemian plates8K/yr

Reviews and returns

What reviews say buyers love and hate about Colorful Dishes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
14%of negative reviews mention “Size-Overall”
2.9%of orders come back
“The size was unexpected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Colorful Dishes questions

Answered from the same tracked data.