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Colorful Bowls

Fail

The products selling today already average 4.7★, so Colorful Bowls is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$151K/yr153K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
27%top-5 click share · 20 brands · 96 sellers

Flapen Score

Colorful Bowls against its category

The dotted line is the Home & Kitchen average. Past it, Colorful Bowls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colorful Bowls market on Amazon at a glance

Shoppers on Amazon United States searched for Colorful Bowls 153K times last year and spent an estimated $151K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
3.2%
Market size, estimated
$151Ka year
Peak month
August1.8× the quietest month
Top search term
dowan26K searches a year

02 · Price

A sale here is worth $30.56.

Listings sell for $30.56 on average, from $10.85 to $63.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.56 that is $0 to $3K a year per listing.

Average price
$30.56inside the $15 to $100 sweet spot
Price range
$10.85–$63.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #160 within Dinnerware. It carries 2,218 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#160in Dinnerware
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,218per listing
Listings tracked
70

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Colorful Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

96

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

13%

  • Brand 153%
  • Brand 222%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 13%)

Demand

Colorful Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Colorful Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dowan26K/yr
  • mikasa bowls28K/yr
  • colorful bowls20K/yr
  • dowan bowls22K/yr
  • bone china bowls7K/yr
  • dowan plates9K/yr
  • white cereal bowls set of 46K/yr
  • mikasa bowl5K/yr
  • colorful ceramic bowls4K/yr
  • mikasa serving bowl4K/yr

Reviews and returns

What reviews say buyers love and hate about Colorful Bowls

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Colorful Bowls questions

Answered from the same tracked data.