Is colored tea lights candles profitable to sell on Amazon United States?

The niche generates $68K/yr across 21 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (43/100).

How competitive is the colored tea lights candles niche?

18 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in colored tea lights candles?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 3.4%.

When does demand for colored tea lights candles peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 4.7× the quietest.

What does it cost to enter the colored tea lights candles niche?

Listings span $7.29–$33.77; the average listing price is $15.32 (sweet spot $15–$100). The average incumbent carries 8,210 reviews — the moat a new listing must climb.

colored tea lights candles

Skip it

Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Great$15.32

avg listing price — sweet spot $15–$100

Price range

Good$7.29–$33.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Bad8,210.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 83K searches

Growth

Bad-50.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, colored tea lights candles is a $68K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 43/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

colored tea lights candles market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $61K–$77K; units × avg price
Conversion rate: 5.3%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.8%
Avg brand age: 43 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

34%

WINICE20%
MAQIHAN15%
MTLEE9%
MEGA CANDLES8%
MUUFAZA8%
kissingfish7%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -50.0% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 4.7×

Open Trend

Top colored tea lights candles search terms

colored tealight candles24K/yr -60.1%3.8% conv.
colored tea lights23K/yr -34.3%4.2% conv.
colorful tea light candles11K/yr -59.1%3.7% conv.
colored tea lights candles6K/yr -40.5%3.4% conv.
color tea light candles6K/yr -48.0%3.3% conv.
colored tea candles5K/yr -43.8%4.3% conv.
colorful tea lights3K/yr -24.8%6.5% conv.
colored tea light candles4K/yr -60.9%4.6% conv.

All search terms

Top colored tea lights candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAQIHAN 25pcs Tea Light Candles Bulk - Mixed Color Soy Votive Mini Candles

MAQIHAN$8.194.5★2,563 rev

16 Colors Colored Scented Tealight Candles - Natural Soy Wax Candles with Essential Oils Home Decor and Aromatherapy Perfect for Home Use and Gifting (Color Series)

WINICE$13.414.4★170 rev

Mega Candles 50 pcs Unscented Assorted Colors Tea Lights Candles Great for Casting Chimes Chakra Rituals Spells Vigil Witchcraft Wiccan Supplies Magic Enchantments Vibrant Fun Colors

MEGA CANDLES$26.774.5★1,111 rev

MUUFAZA 12 Coloful Unscented Natural Soy Tealight Candles in Clear Cup

MUUFAZA$9.944.6★246 rev

MTLEE 78 Pcs DIY Candle Painting Kit Include 12 White Taper Candles 60 Colored Tealight Candles 6 Paint Brushes for Crafts Birthday Wedding Party Favors(Multi Color)

MTLEE$25.213.6★79 rev

Newest

by launch date

50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.

fclayvts$16.008 rev

7mo ago

50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.

Wfmolcand$16.03769 rev

7mo ago

Colored Scented Tealight Candles 16 Pack Soy Wax Colorful Tea Lights in 4 Scents for Home Decor Relaxation & Gifts | Long-Lasting | Cedar Amber Sandalwood Lavender Fig & Patchouli

KEARLGMBH$10.3975 rev

9mo ago

Tealight Candles Mini Tea Lights Candles for Mothers Day Birthday Valentines Day Christmas Outdoor for Home Pool Shabbat Wedding Emergencies Parties Spas (5 Mix Color)

WZDIMBLA$7.2948 rev

10mo ago

Stonebriar Multicolor Tea Light Candles 6 to 7 Hour Burn Time Unscented Long-Lasting Clear Cup Candles for Home Dcor & Special Occasions Pack of 48

Stonebriar$13.483,907 rev

10mo ago

What buyers say about colored tea lights candles

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Vivid colors”

Smell12%

“smell nice”

Value For Money12%

“Fair price”

Brightness/Shine/Glow12%

“Gives a beautiful glow and scent”

Quality-Overall7%

“Great product for intentions”

Advertised Vs Actual Product5%

“These are as advertised”

Fun/Entertainment Experience4%

“It was a fun craft that everyone enjoyed”

Durability4%

“However, they do last for quite a while”

Fire Resistance1%

“Great Value and Burn Well”

Ease Of Use1%

“So cute and easy definitely would recommend”

What buyers complain about

Color21%

“Cannot make a single color, very misleading”

Smell17%

“Weird smell”

Functionality-Overall10%

“Just wasnt the most functional for us”

Size-Overall5%

“They were shorter than I wanted”

Quality-Overall4%

“Very cheap and bad candles, not worth the money”

Flammable4%

“Fire hazard”

Battery Life3%

“The batteries which were included did not work”

Paint Quality2%

“hard to dye”

Ease Of Use2%

“Very hard to Open Battery case”

Durability2%

“They didnt last too long with being on for 4hrs a day 5 days a week”

Top return reasons

Color32%

Size-Overall15%

Advertised Vs Actual Product12%

Value For Money8%

Smell8%

Bulb Flicker/Dimming/Color5%

Brightness/Shine/Glow4%

Functionality-Overall3%

Alarm/Timer Accuracy2%

Product Condition2%

Common questions

Is colored tea lights candles profitable to sell on Amazon United States?: The niche generates $68K/yr across 21 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (43/100).
How competitive is the colored tea lights candles niche?: 18 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in colored tea lights candles?: Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 3.4%.
When does demand for colored tea lights candles peak?: Demand peaks in Jan–Feb–Oct; the busiest month runs 4.7× the quietest.
What does it cost to enter the colored tea lights candles niche?: Listings span $7.29–$33.77; the average listing price is $15.32 (sweet spot $15–$100). The average incumbent carries 8,210 reviews — the moat a new listing must climb.