Color War

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +173.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

10K

Growth, 90 days vs prior 90

+173.3%

Conversion, latest week

2.4%

Market size, estimated

$21Ka year

Peak month

June7.3× the quietest month

Top search term

color war6K searches a year

Listings sell for $87.64 on average, from $17.18 to $373.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $87.64 that is $0 to $9K a year per listing.

Average price

$87.64inside the $15 to $100 sweet spot

Price range

$17.18–$373.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #520 within Party Games & Activities. It carries 419 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#520in Party Games & Activities

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

419per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months