Color Changing Candles

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

4.3%

Market size, estimated

$136Ka year

Peak month

November2.2× the quietest month

Top search term

drip candles60K searches a year

Listings sell for $16.40 on average, from $6.53 to $37.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.40 that is $4K to $8K a year per listing.

Average price

$16.40inside the $15 to $100 sweet spot

Price range

$6.53–$37.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #130 within Candles. It carries 1,099 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#130in Candles

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,099per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months