Collapsible Kettle

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

2.4%

Market size, estimated

$100Ka year

Peak month

December1.3× the quietest month

Top search term

collapsible kettle40K searches a year

Listings sell for $28.54 on average, from $13.83 to $71.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $28.54 that is $3K to $7K a year per listing.

Average price

$28.54inside the $15 to $100 sweet spot

Price range

$13.83–$71.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

6.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #180 within Coffee, Tea & Espresso. It carries 797 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#180in Coffee, Tea & Espresso

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

797per listing

Listings tracked

23

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months