collapsible coffee table
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$65.63avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,408.73avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.55–$178.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 122K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, collapsible coffee table is a $52K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
collapsible coffee table market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #527
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 92%
- Out of stock
- 17.1%
- Avg brand age
- 28 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
60 falling
Sellers
79
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
19%
Top 20: 52%
Open market
65%
- Crocofair9%
- WOHOMO7%
- VINGLI6%
- SOLACECASA5%
- QUERNA4%
- kiwonlonker4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -0.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.5×
Top collapsible coffee table search terms
- collapsible coffee table29K/yr
- small short table18K/yr
- folding coffee tables for living room14K/yr
- foldable coffee table for small spaces15K/yr
- portable coffee table15K/yr
- short tables6K/yr
- low small table5K/yr
- low square table5K/yr
- foldable coffee tables for living room5K/yr
- folding coffee tables for small spaces9K/yr
Top collapsible coffee table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WOHOMO Folding Coffee Table for Small Spaces No Assembly Farmhouse Portable Living Room Table Walnut 39.3x19.6x17.7 Inch
WOHOMO$74.644.7★243 rev
Foldable Rectangular Coffee Table - Stylish and Functional Folding Table for Living Room Compact Design with Sturdy Frame Ideal for Apartments Offices and Small Spaces Easy Assembly Brown
Crocofair$47.234.0★134 rev
CADUKE Folding Coffee Table for Small Spaces Portable Low Table with Leg Latches Wood Oval Center Table Small Coffee Tables for for Living Room Home and Camping Industrial Black & Brown
CADUKE$38.953.9★15 rev
VINGLI Outdoor Folding Coffee Table Natural Poplar Wood Patio Coffee Table No Assembly Required Ideal for Balcony Porch and Living Room Rectangle Natural
VINGLI$61.384.3★23 rev
Crocofair Black Coffee Table Foldable Simple Modern Rectangular Center Table Industrial Wood Tabletop and Metal Frame Low Coffee Table for Home Office Living Room No Assembly Rustic Brown
Crocofair$58.494.0★134 rev
Newest
by launch dateCADUKE Folding Coffee Table for Small Spaces Portable Low Table with Leg Latches Wood Oval Center Table Small Coffee Tables for for Living Room Home and Camping Industrial Black & Brown
CADUKE$38.9515 rev
kiwonlonker Walnut Folding Coffee Table:Rustic Industrial Coffee Table No Assembly Required Modern Minimalist & Easy Storage Compact Design for Living Room Bedroom Home Office Walnut
kiwonlonker$87.3413 rev
VINGLI Outdoor Folding Coffee Table Natural Poplar Wood Patio Coffee Table No Assembly Required Ideal for Balcony Porch and Living Room Rectangle Natural
VINGLI$61.3823 rev
VINGLI Outdoor Folding Coffee Table Natural Poplar Wood Patio Coffee Table No Assembly Required Ideal for Balcony Porch and Living Room Square Natural
VINGLI$50.918 rev
VINGLI 31.5 Folding Coffee Table Small No Assembly Needed Walnut
VINGLI$55.3344 rev
Trending
90-day click momentum
QUERNA Folding Coffee Table No Assembly Low Coffee Table Floor Table Desk for Sitting on The Floor Portable Floor Table for Living Room Home Caravan and use 31.5L x 15.8W x 15.8H
QUERNA$67.724.4★
VINGLI Outdoor Folding Coffee Table Natural Poplar Wood Patio Coffee Table No Assembly Required Ideal for Balcony Porch and Living Room Square Natural
VINGLI$50.914.4★
kiwonlonker Walnut Folding Coffee Table:Rustic Industrial Coffee Table No Assembly Required Modern Minimalist & Easy Storage Compact Design for Living Room Bedroom Home Office Walnut
kiwonlonker$87.345.0★
Foldable Coffee Table Mid Century Modern Coffee Table Living Room Tables Cloud Shape Irregular Center Table Portable Folding Table for Small Spaces Living Room Bedroom Entryway Easy Assembly Black
SOLACECASA$58.564.1★
VINGLI 31.5 Folding Coffee Table Small No Assembly Needed Walnut
VINGLI$55.334.4★
What buyers say about collapsible coffee table
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assembly”
“This table is very sturdy”
“it feels much higher quality than I expected for the price”
“Perfect height”
“Money well spent”
“As described”
“Easy to fold”
“Well built”
“offers ample storage capacity”
“Sturdy and adjustable”
What buyers complain about
“But small”
“Pain to put together”
“Cheap Quality”
“flimsy”
“Broke Quickly”
“Not aligning up”
“CHEAP Material”
“It's seems a bit pricey to me”
“Cheap wood”
“Terrible instructions”
Top return reasons
Common questions
- Is collapsible coffee table profitable to sell on Amazon United States?
- The niche generates $52K/yr across 93 tracked products. 4 of 30 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the collapsible coffee table niche?
- 60 brands and 79 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in collapsible coffee table?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.1%.
- When does demand for collapsible coffee table peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the collapsible coffee table niche?
- Listings span $11.55–$178.73; the average listing price is $65.63 (sweet spot $15–$100). The average incumbent carries 1,409 reviews — the moat a new listing must climb.