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57

coleman air pump

Worth a look

Shows demand growing +157.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 96Conversion 84Competition 41Returns 49Price range 83Avg price 82Brand share 44Review moat 24Quality gap 57

Growth

Incredible+157.0%

90-day search growth — must beat 0% to launch

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.45–$47.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.90

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,468.95

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 50K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, coleman air pump is a $84K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

coleman air pump market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$72K–$90K
units × avg price
Conversion rate
9.3%
Avg BSR
#168
Page quality
0%
Prime
95%
Sponsored
55%
Out of stock
0.0%
Avg brand age
42 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

57

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • Intex39%
  • Motorenbau15%
  • Newpol12%
  • AGPTEK7%
  • MAXEVER6%
  • Inscool4%
  • Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +157.0% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Top coleman air pump search terms

  • intex air pump19K/yr
  • intex air mattress pump18K/yr
  • intex quick fill electric air pump8K/yr
  • intex electric pump3K/yr
  • intex mattress pump2K/yr
All search terms

Top coleman air pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about coleman air pump

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“easy to store”

Quality-Overall9%

“Excellent product; great value for money guaranteed”

Strength9%

“It's well-built”

Value For Money8%

“Great deal”

Advertised Vs Actual Product7%

“Better than expected”

Size-Overall6%

“Perfect size for travel”

Compactness5%

“perfect for travel, very compact”

Charging5%

“Easy to charge”

Portability5%

“easy to carry”

Pressure4%

“good pressure control”

What buyers complain about

Size-Overall14%

“its super short”

Functionality-Overall9%

“Barely Works”

Noise Level9%

“Very loud”

Durability8%

“Broke after one use”

Quality-Overall6%

“get a higher quality pump”

Inflation/Deflation6%

“Also sucks at deflating”

Heating6%

“it got extremely hot”

Battery Life4%

“Battery doesn't last long”

Charging3%

“It never charged”

Strength2%

“not very strong”

Top return reasons

Functionality-Overall21%
Value For Money13%
Size-Overall12%
Inflation/Deflation9%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Strength5%
Charging3%
Add-Ons/Attachments3%
Quality-Overall2%

Common questions

Is coleman air pump profitable to sell on Amazon United States?
The niche generates $84K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +157.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the coleman air pump niche?
14 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in coleman air pump?
Top complaints mined from reviews: Size-Overall, Functionality-Overall, Noise Level. The return rate is 3.1%.
When does demand for coleman air pump peak?
Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
What does it cost to enter the coleman air pump niche?
Listings span $9.45–$47.03; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 5,469 reviews — the moat a new listing must climb.